Influences of Price, Promotion, and Service quality on Communities’ Interest in Choosing Vocational High School

Kasmad Kasmad(1*), Masran Mustakim(2), Denok Sunarsi(3),

(1) Universitas Pamulang
(2) Universitas Pamulang
(3) Universitas Pamulang
(*) Corresponding Author




DOI: https://doi.org/10.26858/est.v6i2.15340

Abstract


This study aims at investigating the influence of price, promotion, and service quality on the societies’ interest to register their children in the Vocational High School in South Tangerang. This study employed the explanatory research method by involving 96 respondents. Data were analyzed using statistical analysis methods including regression test, correlation test, determination test, and hypothesis test. The findings showed that price significantly influences the communities’ interest (32,4%) and the hypothesis test got the significance level at 0.000 < 0.05. Promotion is significantly influential at 36.9% and the hypothesis test showed a score of 0.000 < 0.05. The quality of the service is simultaneously significantly influential on the interest in Vocational High School at 30.2 % and the hypothesis test shows the significance score of 0,000 < 0,05. This indicates that price, promotion, and service quality can trigger societies’ interest to register their children into the Vocational High School. Thus, these three components can be solutions to increase the number of students in Vocational High Schools.

Keywords


Price, Promotion, Service quality, Interest in School.

Full Text:

PDF

References


Bagoe, R. (2013). faktor –faktor penyebab anak putus sekolah di Desa Suka Damai Kecamatan Bulango utara Kabupaten Bone . Bolango Jurnal, 203.

Birdsall, N., Levine, R., & Ibrahim, A. (2005). To-wards Universal Primary Education: Investment,Incentives, and Institution. European Juornal ofEducation, 40(3), 337–349.

Cahyono, A. E. (2018). Identifikasi Faktor Internal Yang Mempengaruhi Motivasi Belajar Mahasiswa IKIP PGRI Jember. EFEKTOR, 5(1), 18-25.

Cannon, Perreault dan McCarthy. (2009). Pemasaran Dasar Pendekatan Manajerial Global Buku 2 Edisi 16. Jakarta: Salemba Empat

Conger, D., Gibbs, C. R., Uchikoshi, Y., & Winsler, A. (2020). New benefits of public school pre-kindergarten programs: Early school stability, grade promotion, and exit from ELL services. Early Childhood Research Quarterly, 48(3), 26-35. doi:10.1016/j.ecresq.2018.10.015

Dharmayanti, W., & Munadi, S. (2014). FAKTOR-FAKTOR YANG MEMENGARUHI MINAT SISWA SMP MASUK SMK DI KOTA PONTIANAK. Jurnal Pendidikan Vokasi, 4(3), 405-419.

Fahmi, M., & Marizka, D. (2014). Analisis Karakteristik Anak Tidak Bersekolah di Indonesia. Jurnal Ekonomi dan Pembangunan Indonesia, 14(2), 188.

Fradito, A., Suti'ah, & Muliyadi. (2020). Strategi Pemasaran Pendidikan dalam Meningkatkan Citra Sekolah. al-Idarah: Jurnal Kependidikan Islam, 10(1), 12-22.

Ghassani, M. T., & Suryoko, S. (2017). Pengaruh kualitas produkdan harga terhadap minat beli ulang bandeng juwana vaccum melalui kepuasan konsumen sebagai variabel intervening. Diponegoro journal of social and politicalscience, 1-8.

Ghozali,I. (2017). “Aplikasi Analisis Multivariate Dengan Program SPSS”. Edisi Kelima. Semarang: Badan Penerbit Undip.

Huisman, J., & Smits, J. (2009a). Effects of Household- and Distric-Level Factors on Primary School Enrollment in 30 Developing Countries. World Development, 37(1), 179–193.

Huisman, J., & Smits, J. (2009b). Keeping Child-ren in School: Household and District-level Deter-minants of School Dropout in 363 Districts of 30Developing Countries.NiCE Working Paper, 09-105. Netherlands: Nijmegen Center for Economics(NiCE). Institute for Management Research. Rad-boud University Nijmegen

Kamsihyati, T., Sutomo, & FS, S. (2016). Kajian Faktor-Faktor Penyebab Anak Putus Sekolah di Desa Jangrana Kecamatan KesugihanKabupaten Cilacap (Study onFactors of School Drop-out in Jangrana Village Kesugihan Sub-district, Cilacap District). Geo Edukasi, 5(1), 16-21.

Kuncoro, Mudrajat, (2007), Metode Kuantitatif, Teori dan Aplikasi untuk Bisnis dan Ekonomi, UPP STIM YKPN, Yogyakarta

Liza, L. O., & Rusandi, M. A. (2016). Pengaruh Layanan Informasi Tentang Studi Lanjut Terhadap Perencanaan Karir Siswa Kelas XI IPA SMA Negeri 1 Pekanbaru Tahun Ajaran 2013/2014. Jurnal Bimbingan Konseling Indonesia, 1(1), 14-17.

Maamarah, S., & Supramono. (2016). Strategi Peningkatan Mutu Dan Citra (Image) Sekolah Dasar Negeri Di Ungaran, Semarang. Jurnal Manajemen Pendidikan, 3(1), 115-130.

Mishra, S., & Bamba, V. (2012). Impact of family environment on camdemic achievement of secondary school stu-dent in science subject. International Journal Of Research In Economic & So-cial Sciences, 42-49.

Mustaqim. (2012). Sekolah/Madrasah Berkualitas Dan Berkarakter. Nadwa: Jurnal Pendidikan Islam, 137-154.

Nadiarenita, A. A., Muslihati, M., & Hotifah, Y. (2017). Pengembangan Paket Bimbingan Perencanaan Studi Lanjut dengan Model Creative Problem Solving Bagi Siswa Sekolah Menengah Atas. Jurnal Kajian Bimbingan dan Konseling, 2(1), 18-25.

Purnomo, E., Aini, Y., & Makmur. (2016). Pengaruh Harga,Kualitas Produk Dan Lokasi Terhadap Minat Beli Konsumen Dalam Membeli Beras Lokal (Studi Kasus Desa Rambah Utama). e-journal Universitas Pasir Pangaraian, 1-28.

Purwandari, A. (2009). Kematangan Vokasi pada siswa kelas XII di SMA Negeri 1 Klaten ditinjau dari keyakinan diri akademik dan kelas. Semarang: Universitas diponegoro.

Rehman, Z. u., Khan, S. A., Khan, A., & Rahman, A. (2018). Internal Factors, External Factors and Bank’s Profitability. Sarhad Journal of Management Sciences, 4(2), 246-259.

Rubin, D., Zevin, A., & Blair, J. T. (2017). Economies are 'fragile,' but firms push robust strategies. ENR (Engineering News-Record, 18-20.

Sofanudin, A. (2012). Model Peningkatan Minat Masyarakat Terhadap Madrasah Ibtidiyah Di Jawa Tengah. Jurnal Nadwa, 6(1), 91-113.

Sunarsi, D., & Baharuddin, A. (2019). The Effect of Service Quality and Price Accuracy on Consumer Confidence and Implications for Sales Increase. PINISI Discretion Review, 3(2), 101-110

Sutama, & Hasthanti, S. W. (2018). Bauran Marketing Jasa Pendidikan Sekolah Dasar. Jurnal Managemen Pendidikan, 13(2), 190-203.

Widiawati, A. I., & Setyowani, N. (2016). Faktor Penghambat Pemilihan Sekolah Lanjutan Siswa Kelas IX SMP Negeri 1 Cluwak. Indonesian Journal of Guidance and Counseling: Theory and Application, 5(1), 39-44. doi:10.15294/ijgc.v5i1.12440

Winkel. (1984). Psikologi Pendidikan dan Evaluasi Belajar. Jakarta: Gramedia.

Winkel, & Hasturi, S. (2004). Bimbingan dan Konseling di institusi pendidikan. Yogyakarta: Media Abadi.

Yang, Z., Xiao, T., Liu, J., & Jiang, Y. (2020). Promotion depth versus breadth: The effect of mobile promotion and the moderation of social closeness and technical smoothness. Electronic Commerce Research and Applications, 44, 101. doi:10.1016/j.elerap.2020.101005


Article Metrics

Abstract view : 575 times | PDF view : 0 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Kasmad Kasmad, Masran Mustakim, Denok Sunarsi

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Editorial Office

Journal of Educational Science and Technology
Graduate Program Universitas Negeri Makassar

   

address icon red

 Jl Bonto Langkasa Gunungsari Baru Makassar, 90222 Kampus PPs UNM Makassar Gedung AD Ruang 406 Lt 4, Indonesia  
  jurnalestunm@gmail.com | est.journal@unm.ac.id 
  https://ojs.unm.ac.id/JEST/index 
   085299898201 (WA) 
 

EST Index by: