Pengaruh Media Promosi Internet dan Personal Selling terhadap Keputusan Pembelian Produk Skin Care SR Olshop di Kota Makassar

Samsinar Samsinar(1*), Salamun Pasda(2), Muhammad Hasan(3), M. Ihsan Said Ahmad(4), Muhammad Dinar(5),

(1) Universitas Negeri Makassar
(2) Universitas Negeri Makassar
(3) Universitas Negeri Makassar
(4) Universitas Negeri Makassar
(5) Universitas Negeri Makassar
(*) Corresponding Author




DOI: https://doi.org/10.26858/je3s.v1i2.19896

Abstract


This study examines how the influence of internet promotion media and personal selling on the purchasing decisions of SR Olshop skin care products in Makassar City. This research is categorized as a qualitative descriptive study with a population of 49 people who are consumers of SR Olshop skin care products in Makassar City, especially in the Antang area, Kec. Manggala. The data was collected by means of observation, questionnaires and documentation. The analysis technique used is descriptive statistical analysis and inferential statistical analysis. The results showed that the promotional media variable had a positive and significant effect on the purchasing decision of SR Olshop skin care products in Makassar City, while the personal selling variable had a negative and insignificant effect on the purchase of SR Olshop skin care  products  in Makassar City.

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References


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Editorial Address: 

Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Jalan Raya Pendidikan, Gedung BT Lantai 2, Kampus UNM Gunung Sari Baru, Kelurahan Tidung, Kecamatan Rappocini, Makassar, South Sulawesi, Indonesia, 90222

Email: je3s@unm.ac.id

  

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