Business Model: Literature Review

Afzal Sayed Munna

doi:10.26858/pdr.v4i2.19022

Business Model: Literature Review

Afzal Sayed Munna^(1*),

(1) Module Leader and Academic Coordinator University of Wales Trinity Saint David, London, United Kingdom
(*) Corresponding Author

DOI: https://doi.org/10.26858/pdr.v4i2.19022

Abstract

The term Business Model has been in use for many years which is a scientific method of being creative and innovative in creating successful business. The aim of this literature review is to define the theory relating to the business model (which includes various definitions from business and economic perspectives) and create a real-life analytical tool to define the characteristics of each part of business model, i.e., customers, distribution, value, resources, activities, cost and revenue.

Keywords

Business model; value proposition; resources; revenue.

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References

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