Analysis of the Application of Message Design Principles to Binar Go Interactive Learning Videos in Product Management Courses at Binar Academy

Abstract

The research aims to describe the interactive learning video of Binar Go Course Product Management in Binar Academy and to determine whether it has applied the principles of message design according to the theory of educational technology. The research used a qualitative approach with content analysis as the type of analysis. The data source was 97 interactive learning videos of Binar Go Course Product Management, and the data was collected through document analysis and interpreted through text and images, with the support of interviews with three informants. The data collection techniques used in this research were documentation study and interviews. The research findings show that the interactive learning video of Binar Go Course Product Management has applied the principles of message design across three aspects: visual design, text design, and screen/layout design.