Analisis Stategi Pemasaran Jasa Menghadapi Pesaing Terhadap Usaha Laundry (QNC Laundry Toddopuli)

Andi Sawe Riesso(1*), Nurlaila Syarfiah Asfo(2), Suharto Suharto(3),

(1) Universitas Patompo
(2) Universitas Patompo
(3) Universitas Patompo
(*) Corresponding Author



Abstract


This study aims to analyze the effect of people's income, interest rates and inflation on savings in Indonesia. The independent variables in this study are people's income, interest rates and inflation, while the dependent variable is the amount of savings. The population in this study is data on public income, interest rates and inflation, while 15 samples were used, namely from 2005 to 2019. The research data was obtained from publications from the Central Bureau of Statistics (BPS) and Bank Indonesia. The data analysis technique used is multiple linear regression analysis. Based on the results of data analysis conducted in this study, it can be concluded that: (1) people's income has a positive effect on saving in Indonesia; (2) interest rates and inflation have no effect on savings in Indonesia.

Full Text:

PDF

References


Anonim, (2014) Setrika Uap Full LPG Daya Listrik 0 Watt. http://juragansetrikauap.com

Anonim, (2014). Tips memilih mesin cuci kelebihan dan kekurangannya.

http://trendmesin.blogspot.nl

Assauri, Sofyan. (2008). Manajemen Produksi dan Operasi. Jakarta: LPFEUI.

Burn, S.M. (2004). Group: Theory and Practice. Canada: Wadsworth.

David, Fred R. (2004). Manajemen Strategi: Konsep-konsep. Edisi Sembilan. Indeks, Jakarta.

Kotler, P dan Keller, K. L. (2012). Manajemen Pemasaran. Edisi ke 14. Jakarta: Erlangga

Pearce, J.A. dan R.B. Robinson. (2008). Manajemen Strategis 10. Salemba Empat, Jakarta

Purwanto, I. (2008). Manajemen Strategi. CV. Ryama Widya, Bandung.

Rangkuty, F. (2013). Analisis SWOT cara perhitungan bobot, rating, dan OCAI. PT.Gramedia Pustaka Utama. Jakarta.

Sutisna, (2003). Perilaku Konsumen dan Komunikasi Pemasaran, PT. Remaja Rosdakarya, Bandung.

Sutrisno, (2003). Manajemen Keuangan (Teori, Konsep, dan Aplikasi). Edisi Pertama. Yogyakarta: EKONISIA.

Tjiptono, F. (2004). Manajemen Jasa, Andi. Yogyakarta

Tjiptono, F. (2008).Strategi Bisnis Pemasaran. Andi. Yogyakarta

Umar, H. (2008). Manajemen Stretegi in Action. PT. Gramedia Pustaka Utama, Jakarta


Article Metrics

Abstract view : 97 times | PDF view : 21 times

Refbacks

  • There are currently no refbacks.


Indexed By:

    

 

Editorial Address: 

Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Jalan Raya Pendidikan, Gedung BT Lantai 2, Kampus UNM Gunung Sari Baru, Kelurahan Tidung, Kecamatan Rappocini, Makassar, South Sulawesi, Indonesia, 90222

Email: je3s@unm.ac.id

  

Creative Commons License
Journal of Economic Education and Entrepreneurship Studies (JE3S) is licensed under a Creative Commons Attribution 4.0 International License.