Analisis Kelayakan Usaha ditinjau dari Aspek Pemasaran (Studi Kasus pada Warung Bakso Bagus Kecamatan Rappocini)
(1) Universitas Negeri Makassar
(*) Corresponding Author
DOI: https://doi.org/10.26858/je3s.v3i2.40574
Abstract
This study aims to find out how the feasibility of the Bakso Bagus stall business is seen in terms of market and marketing aspects. The type of research used is qualitative research, where data is obtained directly in the field through surveys and interviews. As for the informants in this study, there were 3 people consisting of Bakso Bagus stall owners, employees and consumers. The data analysis used is descriptive analysis from the results of interviews related to business feasibility from the marketing aspect which consists of product, price, place, promotion, people, physical evidence and process. The results of the study show that Bakso Bagus implements alternative strategies in terms of market and marketing so that it can be said that Bakso Bagus is feasible to develop.
Full Text:
PDFReferences
Afiyah, A. 2015. “Analisis Studi Kelayakan Usaha Pendirian Home Industry (Studi Kasus Pada Home Industry Cokelat Âcozyâ Kademangan Blitar). Jurnal Administrasi Bisnis S1 Universitas Brawijaya 23 (1): 85949.
Agung, Gusti, Mimpin Sitepu, Dan Fery Panjaitan. 2018. “Analisis Studi Kelayakan Pengembangan Usaha ‘Umkm’ Jeruk Kunci Melati Di Kota Pangkalpinang Di Tinjau Dari Aspek Finansial.” Jurnal Ilmiah Progresif Manajemen Bisnis (Jipmb) 24 (2): 12– 18.
Arifudin, Opan, Yayan Sofyan, Dan Rahman Tanjung. 2020. “Studi Kelayakan Bisnis Telur Asin H-Organik.” Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, Dan Bisnis 4 (2): 341–52. Https://Doi.Org/10.31294/Jeco.V4i2.8199.
Purnamasari, Dewi, Dan Bambang Hendrawan. 2013. “Analisis Kelayakan Bisnis Usaha Roti Ceriwis Sebagai Oleh-Oleh Khas Kota Batam Dewi.” Jurnal Akuntansi, Ekonomi Dan Manajemen Bisnis 3 (1): 83–87.
Rahmadani, Siti, Dan Makmur. 2019. “Analisis Studi Kelayakan Bisnis Pada Pengembangan Umkm Usaha Tahu Dan Tempe Karya Mandiri Ditinjau Dari Aspek Produksi, Aspek Pemasaran Dan Aspek Keuangan.” Hirarki: Jurnal Ilmiah Manajemen Dan Bisnis 1 (1): 76–83.
Rahmat, Audy, Dan Dian Kartika. N.D. “Bisnis Pada Umkm Kuliner Bakso Karangan An Analysis Of The Business Development Strategy Formulation For Bakso Karangan,” 1–18.
Srikalimah, Umi Nadhiroh, Dan Rosyidatul Malikah. 2020. “Laporan Hibah Penelitian Internal Analisis Studi Kelayakan Usaha Home Industry Pengolahan Dan Pengemasan Tahu Pada Ud Djawa Mandiri.” Lembaga Penelitian Dan Pengabdian (Lppm) Universitas Islam Kadiri.
Sugiyanto, Luh Nadi, Dan I Ketut Wenten. 2020. Studi Kelayakan Bisnis: Teknik Mengetahui Bisnis Dapat Dijalankan Atau Tidak.
Sulastri, Lilis. 2016. Studi Kelayakan Bisnis Untuk Wirausaha. Lagood’s.
Tarigan, U. P.P., A. Mardhatillah, I. Budiman, A. C. Sembiring, Dan M. S.
Ramadhan. 2018. “Feasibility Study Analysis Of Establishing Archery Sports Special Place.” Journal Of Physics: Conference Series 1007 (1). Https://Doi.Org/10.1088/1742-6596/1007/1/012027
Article Metrics
Abstract view : 334 times | PDF view : 61 timesRefbacks
- There are currently no refbacks.
Indexed By:
Editorial Address:
Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar
Jalan Raya Pendidikan, Gedung BT Lantai 2, Kampus UNM Gunung Sari Baru, Kelurahan Tidung, Kecamatan Rappocini, Makassar, South Sulawesi, Indonesia, 90222
Email: je3s@unm.ac.id
Journal of Economic Education and Entrepreneurship Studies (JE3S) is licensed under a Creative Commons Attribution 4.0 International License.