Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar terhadap Kinerja UMKM di Kota Makassar

Mustari Mustari(1*), Nur Arisah(2), Ilham Thaief(3), Fatmawati Fatmawati(4), Muhammad Hasan(5),

(1) Universitas Negeri Makassar
(2) Universitas Negeri Makassar
(3) Universitas Negeri Makassar
(4) Politeknik Negeri Ujungpandang
(5) Universitas Negeri Makassar
(*) Corresponding Author



Abstract


The entrepreneurial perspective shows that aspects of entrepreneurial orientation and market orientation are factors that play an important role in improving the performance of MSMEs. The purpose of this research is to find out the influence of market orientation and the influence of entrepreneurial orientation on the performance of MSMEs in the city of Makassar. The population of this study is MSME actors who are domiciled and have businesses in the city of Makassar and sampling techniques in this study are determined by non probability sampling method. Data analysis using structural equation modeling. It was found that entrepreneurial orientation and market orientation have an impact on the performance of MSMEs in makassar city.

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