Kajian Peluang dan Tantangan UMKM: Sanggupkah Sektor Kuliner Bertahan di Masa Pandemi COVID-19?

Syamsu Rijal(1*), Muhammad Ihsan Said Ahmad(2), Nur Arisah(3), Nurdiana Nurdiana(4), Muhammad Hasan(5),

(1) Universitas Negeri Makassar
(2) Universitas Negeri Makassar
(3) Universitas Negeri Makassar
(4) Universitas Negeri Makassar
(5) Universitas Negeri Makassar
(*) Corresponding Author



Abstract


This study is designed to reveal whether culinary MSMEs are able to survive during the COVID-19 pandemic, especially the Culinary MSMEs of Coto Makassar. This study was conducted using qualitative approach. Researchers observe, approach or interact with all related people, namely actors in micro, small and medium enterprises in the culinary sector of Coto Makassar which is the focus of this study with the aim to obtain the necessary information and data. The main instruments that have a role to interpret and collect data in this study, namely researchers. Data collection tools used are direct observation, in-depth interviews, and document studies. While the truth and reliability of the data using triangulation with inductive methods. The results of this study show that (1) the pandemic period has an effect on the decrease in revenues of the MSME sector; (2) Coto Makassar culinary MSMEs affected by the COVID-19 pandemic, namely the decrease in revenue; and (3) UMKM Culinary Coto Makassar able to survive the pandemic.

Full Text:

PDF

References


Abdillah, L. A., Hidayat, Y. W., Prayuda, I., Kusumo, A. J., Pranata, D. U., & Syarriansyah, M. (2020). Designing Palembang’s Typical Culinary Information Systems Based on Website and Social Media. Sistemasi: Jurnal Sisitem Informasi, 9(2), 343–351. https://doi.org/10.32520/stmsi.v9i2.817

Achmad, G. N., Adhimursandi, D., & Rahmawati. (2020). The Influence of Whatsapp Advertisement on Purchase Decision To Increase Sales of Local Culinary Products in COVID-19 Pandemic. International Journal of Economics, Business and Accounting Research (IJEBAR), 4(4), 1191–1199.

Agustin, K. I., Tarigan, H. br, & Hermina, N. (2021). The Influence of Consumer Behavior and Environmental Factors Through Business Strategies on Marketing Performance of MSMEs in West Java During the Pandemic COVID-19. Psychology and Education, 58(3), 655–663.

Balqis, B., & Riyanto, S. (2020). The Effect of Work Culture and Competitive Advantage on the Performance of Culinary and Service Companies During the COVID-19 Pandemic. International Journal of Innovative Science and Research Technology, 5(6), 574–550. https://doi.org/10.38124/IJISRT20JUN480

Dunggio, T., & Napu, K. (2020). The Big Data Utilization In Improving the Micro, Small and Medium Business Innovation In The Pandemic Time COVID-19. Proceedings of International Interdisciplinary Conference on Sustainable Development Goals (IICSDGs), 3(2), 55–62.

Effendi, M. I., Sugandini, D., & Istanto, Y. (2020). Social Media Adoption in SMEs Impacted by COVID-19: The TOE Model*. Journal of Asian Finance, Economics and Business, 7(11), 915–925.

Ezizwita, & Sukma, T. (2021). Dampak Pandemi COVID-19 Terhadap Bisnis Kuliner dan Strategi Beradaptasi di Era New Normal. Jurnal Ekonomi Dan Bisnis Dharma Andalas, 23(1), 51–63.

Galanakis, C. M., Rizou, M., Aldawoud, T. M. ., Ucak, I., & Rowan, N. J. (2021). Inovations and technology distruptions in the food sector within the COVID-19 pandemic and post-lockdown era. Trends in Food Science & Technology, 110, 193–200. https://doi.org/10.1016/j.tifs.2021.02.002

Hadi, S. (2020). Revitalization Strategy for Small and Medium Enterprises after Corona Virus Disease Pandemic (COVID-19) in Yogyakarta. Journal of Xi’an University of Architecture & Technology, XII(IV), 4068–4076.

Irawan, A. (2020). Challenges and Opportunities for Small and Medium Enterprises in Eastern Indonesia in Facing the COVID-19 Pandemic and the New Normal Era. TIJAB (The International Journal of Applied Business), 4(2), 79–89.

Jati, H., Rosary, P. E. De, H.J.Fanggidae, A., & Makatita, R. F. (2021). The Importance of Financial Literacy and Technological Literacy for the Sustainability of the Culinary Business in Kota Kupang During the Covid -19 Pandemic. International Journal of Economics, Business and Management Research, 5(01), 15–41.

Joseph, O. P., Tulung, J. E., & Wangke, S. (2020). Impact of Social Media Marketing Towards Business Performance of Msmes in Manado During COVID-19 Pandemic. Journal EMBA, 8(4), 596–605.

Lutfi, M., Buntuang, P. C. D., Kornelius, Y., Erdiyansyah, & Hasanuddin, B. (2021). The impact of social distancing policy on small and medium-sized enterprises (SMEs) in Indonesia. Problems and Perspectives in Management, 18(3), 492–503.

Marlinah, L. (2020). Peluang dan Tantangan UMKM Dalam Upaya Memperkuat Perekonomian Nasional Tahun 2020 Ditengah Pandemi Covid 19. Jurnal Ekonomi, 22(1), 118–124.

Maulina, A., & Dewi, M. P. (2020). Innovation Strategy of Small Medium Enterprise (SME) Through Public-Private Partnership in Depok City. Majalah Ilmiah Bijak, 17(2), 230–235.

Milzan, M., Mahardika, A., & Amalia, R. (2020). Corona Virus Pandemic Impact on Sales Revenue of Micro Small and Medium Enterprises (MSMEs) in Pekalongan City, Indonesia. Journal of Vocational Studies on Applied Research, 2(1), 7–10.

Munthe, R. T. J., & Rahadi, D. R. (2021). Inovasi dan Kreatifitas UMKM di Masa Pandemi (Studi Kasus di Kabupaten Bekasi). Jurnal Magisma, IX(1), 44–52.

Nurbaya, Chandra, W., & Ansar. (2020). Perubahan Sistem Pepayanan Makanan Pada Usaha Kuliner Selama Masa Pandemi COVID-19 dan Era Kebiasaan Baru di Kota Makassar. Jurnal Kesehatan Manarang, 6, 61–68.

Nurlinda, Sinuraya, & Asmalidar. (2020). The Influence of Online Technology on the Performance of MSMEs in the COVID-19 Pandemic Era. ICETLAWBE. https://doi.org/10.4108/eai.26-9-2020.2302781

Perwira, I., & Haming, M. (2017). The Effect of Information Technology and Innovation on the Quality of Human Resources and Business Performance (An Exploratory Study of Typical and Traditional Culinary Typical of Makassar Famous). The International Journal of Engineering and Science (IJES), 6(9), 5–12. https://doi.org/10.9790/1813-0609030512

Prasetyo, E. T., Yuliani, Muniroh, L., Halin, H., & Winarso, W. (2020). The Activities of SMEs and The Role Indonesian Government During COVID-19 Pandemic. Solid State Technology, 63(2), 4020–4027.

Priyono, A., Moin, A., & Putri, V. N. A. O. (2020). Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19. Journal of Open Innovation: Technology, Market, and Complexity, 6(104), 1–22.

Putrai, I. G. C., Sunarsih, N. M., Novitasari, L. G., & Setini, M. (2020). Exploring the relationship between social capital , innovation capability and innovation during the coronavirus pandemic. Uncertain Supply Chain Management, 8(4), 857–864. https://doi.org/10.5267/j.uscm.2020.5.007

Rakhmanita, A. (2021). Usaha Kuliner Berskala Mikro dan Kecil di Desa Gunung Sindur Kabupaten Bogor : Kondisi Pasca COVID-19. Jurnal Ekonomi & Manajemen Universitas Bina Sarana Informatika, 19(1), 41–47.

Respatiningsih, H. (2021). The Impact of E-Commerce on the Marketing Performance of MSMEs During the Covid19 Pandemic Mediated by Competitive Advantage. Advances in Economics, Business and Management Research, 169, 166–169. https://doi.org/10.2991/aebmr.k.210311.032

Rizqiawan, H., Novianto, I., & Subaderi. (2021). Model of Application of Technology to Increase Income in Micro Business Clover Stick in The Face of Covid19 Pandemic Era. Procedia of Social Sciences and Humanities, 1, 198–205.

Rosyadah, K. (2020). The Influence of Financial Knowledge, Financial Attitudes and Personality to Financial Management Behavior for Micro, Small and Medium Enterprises Typical Food of Coto Makassar. JHSS (Journal of Humanities and Social Studies), 04(02), 152–156.

Saisaria, Cynthia, Surya, I. G. (2020). The Use of E-Commerce During COVID-19 Pandemic. Towards Revenue and Volume of MSMEs Sales. 7(6), 124–130.

Sulartiningrum, S., Abduh, M. S., & Saputra, W. (2018). Analysis of Traditional Food Promotion in South Sulawesi. Advances in Economics, Business and Management Research (AEBMR), 52, 348–355.

Sumarni, T., & Melinda, L. D. (2020). Media Sosial dan E-commerce sebagai Solusi Tantangan Pemasaran Pada Masa Pandemi COVID-19 (Studi Kasus : UMKM Warung Salapan). Jurnal Administrasi Bisnis, 6(2), 163–171.

Susilawati, Falefi, R., & Purwoko, A. (2020). Impact of COVID-19’s Pandemic on the Economy of Indonesia. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(2), 1147–1156.


Article Metrics

Abstract view : 1130 times | PDF view : 0 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Seminar Nasional Teknologi Pendidikan

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Proceeding Seminar Nasional Teknologi Pendidikan

Department of Educational Technology, Faculty of Science Education, Universitas Negeri Makassar.

Contact:

Izzul Kiram Suardi: +62 811 469 4494

Rahayu Nurfadilla: +62 821 929 12494