Kemampuan Kreativitas Dan Motivasi Kerja Pengaruhnya Terhadap Komitmen Berwirausaha Dan Kinerja Bisnis Industri Makanan Khas Pada Usaha Kecil Menengah di Kota Makassar

Roni Herison(1*), Romansyah Sahabuddin(2), Muh. Azis(3),

(1) Universitas Negeri Makassar
(2) Universitas Negeri Makassar
(3) Universitas Negeri Makassar
(*) Corresponding Author



Abstract


The diversity of food products in South Sulawesi Province is a very promising business opportunity for creative industry and SME business players. The purpose of this research is to analyze the effect of creative ability and work motivation on the business performance of the typical food industry in small and medium enterprises in Makassar City, both directly and when using entrepreneurial motivation as a mediating variable. The results of the study found that creative ability had a significant positive effect on entrepreneurial commitment, work motivation had a significant positive effect on entrepreneurial commitment, creative ability had a significant positive effect on business performance, work motivation had a significant positive effect on business performance, entrepreneurial commitment had a significant positive effect on business performance, commitment entrepreneurship is significant as a mediation of the influence of creative ability on business performance, entrepreneurial commitment is significant as a mediation of the effect of work motivation on business performance.

Keywords


creative ability, work motivation, entrepreneurial commitment and entrepreneurial performance

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References


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