KONSEPTUALISASI METAFORA DALAM RUBRIK OPINI KOMPAS: KAJIAN SEMANTIK KOGNITIF

Baiq Haula(1*), Tajudin Nur(2),

(1) Padjadjaran University
(2) Padjadjaran University
(*) Corresponding Author




DOI: https://doi.org/10.26858/retorika.v12i1.7375

Abstract


Conceptualization of Metaphors in the 2018 Kompas Opinion Rubric: Cognitive Semantic Studies. This study aims to reveal the types of conceptual metaphors in Kompas opinion writing in 2018. This type of research includes qualitative research that is descriptive analysis. The method used in this study is the Agih method with advanced techniques for Direct Elements. The results showed that the ontology metaphor was dominantly found in writing opinion rubrics compared to structural and orientational metaphors. The author of opinion transfers more of the construction of his abstract ideas into objects that have physical properties. The characteristic of metaphor found that metaphor is associated with nature, such as shipwreck, collapse, storm sweeping, farming, and blowing. Image schemes depicted from the concepts of dominant metaphors represent the concept of existence. 


Keywords


metaphor, cognitive semantics, opinion

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