DESIGNING ‘SENSE VISUAL’ WEBSITE USER INTERFACE AS A PROMOTIONAL MEDIA

Abstract

A company or Limited Liability Company (Ltd or PT) is considered professional and trustworthy and can reach a wide target audience if it has a website as a promotional media. However, Sense Visual, or PT Semesta Visual, still does not have one. Therefore, a website is needed to satisfy customer needs, and when further explored, the user interface design of Sense Visual’s website as a promotional media is also needed. The present study aimed to create a professional and informative website interface design for Sense Visual to facilitate potential customers in finding comprehensive information about Sense Visual. In the process of designing this website's user interface, the researcher used the design thinking method, which provides a solution-based approach to solving problems. In the first stage of design thinking (empathizing), the data collection stage was to explore the problems. This study stated user needs and problems during the define stage, written in Pain Points and problem statements. During the Ideate stage, this study classified existing problems through several processes, such as solution ideas, affinity diagrams, crazy 8's, user flow, and site maps. At the prototype stage, the crazy 8's sketch results were continued on high-fidelity wireframes. It was followed by being given interactions between pages to form a prototype, which can simulate how users interact with the design. This design is expected to provide references and additional information for Visual Communication Design students both inside and outside Makassar State University who wish to design a website user interface.