Pengaruh Intensitas Penggunaan Media Sosial Instagram Terhadap Body Image Pada Mahasiswa di Kota Makassar

Zahfaniar Muhtar(1*), Harlina Hamid(2), Faradillah Firdaus(3),

(1) Universitas Negeri Makassar
(2) Universitas Negeri Makassar
(3) Universitas Negeri Makassar
(*) Corresponding Author




DOI: https://doi.org/10.26858/jtm.v2i2.38409

Abstract


The negative body image possessed by individuals can be influenced by the intensity of using visual-based Instagram social media. This study aims to determine the effect of the intensity of using Instagram social media on body image in students in the city of Makassar. Research subjects are 154 college students from public and private universities in Makassar city aged 18 to 25 years. The sampling technique in this study used accidental sampling. The measuring instrument used is the intensity scale of Instagram social media use and the body image scale. This research uses logistic regression analysis technique. Based on the results of data analysis, the influence between variables is B = -0.154 with p = 0.579, where p> 0.05, this means that there is no significant negative effect between the intensity of using Instagram social media on body image, so the hypothesis is rejected. This study provides an overview of the influence of the intensity of the use of Instagram social media on body image of students in the city of Makassar.

Keywords


Body Image, College Students, Social Media Instagram Intensity Use

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