Haeruddin, Muhammad Ilham Wardhana, Universitas Negeri Makassar, Indonesia, Indonesia
-
Volume 4, Issue 2, March 2021 - Articles
The Influence of Brand Equity on Consumer's Purchase Decision: A Quantitative study
Abstract Pdf -
Volume 5, Issue 2, March 2022 - Articles
The Impression That I Get: The Influence of Brand Equity on Purchase Decisions
Abstract PDF