Community Partnership Program in Digital Marketing an Effort to Increase Msmes Sales on Pinisi Ship Miniatures in Bulukumba District

Tenri SP Dipoatmodjo(1*), Muhammad Ichwan Musa(2), Agung Widhi Kurniawan(3),

(1) University State of Makassar
(2) University State of Makassar
(3) University State of Makassar
(*) Corresponding Author



Abstract


The impact of the Covid 19 pandemic has also been felt by miniature pinisi ship craftsmen in the Bontobahari sub-district, Bulukumba Regency, due to limited marketing, which only relies on offline stores. The purpose of this service is to assist craftsmen business owners in utilizing digital media as a means of marketing the results of miniature pinisi ships in Bontobahari sub-district, Bulukumba Regency. The instruments used in this service are observation, interview and documentation techniques. The results of the service show that there has been an increase in sales of miniature pinisi ships during the use of digital marketing using Instagram and the market reach has also become wider.

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References


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