Marketing Strategy in Furniture Business in Takalar District
(1) Universitas Negeri Makassar
(2) Universitas Negeri Makassar
(3) Universitas Negeri Makassar
(*) Corresponding Author
Abstract
Abstract. This study aims to explain marketing strategies including product, price, place, promotion, their effects simultaneously or partially on purchasing decisions infurniture business in Takalar Regency. This study uses quantitative methods with survey research techniques to obtain primary data using multiple linear regression analysis through the statistical program SPSS for windows version 21. The results show that product, price, place, and promotion partially and simultaneously have a significant effect on decisions. purchase. This shows that the product, price, place, promotion are strategic factors to determine how much consumer interest in the products offered and as a basis for furniture business owners to increase sales.
Keywords: Product, price, place, promotion, purchase decision
Full Text:
PDFReferences
Febrianto, Aditya Indra. 2014. Implementation of the Marketing Mix Strategy at the Safara Transportation Service Bureau, Bojonegoro Travel, East Java [thesis]. Malang (ID): Maulana Malik Islamic State University
Ghozali, Imam. 2016. Multivariate Analysis Application with the IBM SPSS23 Program (8th Edition). The VIIIth printing. Semarang: Diponegoro University Publishing Agency. Jakarta.
Guntur, Achmad Fauzan. 2014. Marketing Strategy to Increase Sales Volume of 3 Kg LPG Gas at PT. Putra Sinbar Gas in Sinjai Regency [thesis]. Makassar (ID): Hasanuddin University
Hartono, Hendry. Hutomo, Karyana. & Mayangsari, Marshelia. 2012. The Influence of Marketing Strategy on Increasing Sales in Companies by Designating Alumni and Students of Bina Nusantara University as Research Objects. Binus Business Review, 884-886.
Kotler, Philip. 2005. Marketing Management. Second Volume, Eleventh Edition, Jakarta: PT. Index.
Kotler, Philip. Keller, Kevin Lane. 2009. Marketing Management. Bob Sabran's Translation, Volume I, Thirteenth Edition. Jakarta: Erlangga
Maldina, Friza Yolanda. 2016. Islamic Marketing Strategies In Increasing Sales at Calista Boutique [thesis]. Palembang (ID): Raden Fatah State Islamic University of Palembang
Marbun, BN 2003. Dictionary of Management. Jakarta: Pustaka Sinar Harapan
Nofiar. 2017. Analysis of Marketing Strategy to Increase Sales Volume of Company Products. Case Study at PT. Global Haditech. PEKOBIN Journal of Education, Economics and Business Vol. 1 No. IV, 35.
Pranata, Anuar. 2016. The Effect of Marketing Strategy on Sales of Bottled Drinking Water Products (The Case for Muraqua Brand Products PT. Tirtasari Flograta, Siak District, Hulu Regency). JOM FISIP Vol. 3 No. 2, 3-4.
Radiosunu. 1983. Marketing Management (An analytical approach). Yogyakarta: BPFE
Rangkuti, Rahmi. 2018. Analysis of Marketing Strategy in Increasing Sales Volume of Rattan Products (Study at UD. Mula Rattan Petisah City of Medan) [thesis]. Medan (ID): University of North Sumatra
Riduwan. 2002. Measurement Scale of Research Variables. First Print. Bandung: Alfabeta.
Sahade. Musa, Chalid Imran. 2009. Marketing Management. Makassar: UNM Publishing Agency
Siagian, Sondang P. 2004. Strategic Management. Bandung: Earth of Space
Sudjana. 2005. Statistical Methods. Edition 6. Bandung: Tarsito
Sugiyono. (2010). Qualitative and Quantitative Research Methods R & D; CV Alfabeta, Bandung.
Tjiptono, Fandy. 2014. Service Marketing, Principles, Application and Research. Yogyakarta: ANDI
Article Metrics
Abstract view : 163 times | PDF view : 66 timesRefbacks
- There are currently no refbacks.