Marketing Strategy in Furniture Business in Takalar District

Sitti Hasbiah(1*), Anwar Anwar(2), Zainal Ruma(3),

(1) Universitas Negeri Makassar
(2) Universitas Negeri Makassar
(3) Universitas Negeri Makassar
(*) Corresponding Author



Abstract


Abstract. This study aims to explain marketing strategies including product, price, place, promotion, their effects simultaneously or partially on purchasing decisions infurniture business in Takalar Regency. This study uses quantitative methods with survey research techniques to obtain primary data using multiple linear regression analysis through the statistical program SPSS for windows version 21. The results show that product, price, place, and promotion partially and simultaneously have a significant effect on decisions. purchase. This shows that the product, price, place, promotion are strategic factors to determine how much consumer interest in the products offered and as a basis for furniture business owners to increase sales.

 

Keywords: Product, price, place, promotion, purchase decision


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References


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