Maintaining Mandar Silk Fabric Through Addressing and Marketing as a Supporter of Marital Tourism at Polewali Mandar

Muhammad Yusuf(1*),

(1) Politeknik Pariwisata Makassar, Indonesia
(*) Corresponding Author




DOI: https://doi.org/10.26858/jiap.v13i2.56446

Abstract


This research aims to find out: 1) how the Mandar community cadre system improves Mandar women's skills in weaving; 2) what is the marketing system used in marketing Mandar silk products. This research is applied research with a qualitative approach. Data were analyzed descriptively. Research data was obtained from interviews, observation and documentation. The data analysis technique used in this research is descriptive data analysis technique. Observations were made in one of the sub-districts which has many weavers, especially in Karama village and Napo village as villages that produce a lot of Mandar silk weaving works. The results of the research show that: 1) The formation of young women is still carried out conventionally, not formally, such as through formal education in public schools. 2) The marketing system they use still uses conventional methods.


Full Text:

PDF

References


Akib, H., Wagianto, E., Daraba, D., Farida, U., & Niswaty, R. (2019). Shift-share analysis of the development of local competence as a basis for interregional cooperation in West Sulawesi Province, Indonesia. Journal of Legal, Ethical and Regulatory Issues, 22(1).

Alberti, F. G., & Giusti, J. D. (2012). Cultural heritage, tourism and regional competitiveness: The Motor Valley cluster. City, Culture and Society, 3(4), 261–273. https://doi.org/https://doi.org/10.1016/j.ccs.2012.11.003

Amin, S. Bin, & Taghizadeh-Hesary, F. (2023). Tourism, sustainability, and the economy in Bangladesh: The innovation connection amidst Covid-19. Economic Analysis and Policy, 79, 153–167. https://doi.org/https://doi.org/10.1016/j.eap.2023.06.018

Carr, A. (2020). COVID-19, indigenous peoples and tourism: a view from New Zealand. Tourism Geographies, 22(3), 491–502. https://doi.org/10.1080/14616688.2020.1768433

Chamboko-Mpotaringa, M., & Tichaawa, T. M. (2021). Tourism Digital Marketing Tools and Views on Future Trends: A Systematic Review of Literature. African Journal of Hospitality, Tourism and Leisure. https://doi.org/10.46222/ajhtl.19770720-128

Creswell, J. W., & Clark, V. L. P. (2017). Designing and conducting mixed methods research. Sage publications.

Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.

Darmawan, E., & Nurmandi, A. (2015). Agenda Setting dalam Perencanaan Pembangunan Perbatasan di Kepri Tahun 2015. Journal of Governance and Public Policy, 2(3). https://doi.org/10.18196/jgpp.2014.0042

Fenitra, R. M., Abbas, A., Ekowati, D., & Suhairidi, F. (2022). Strategic Intent and Strategic Leadership: A Review Perspective for Post-COVID-19 Tourism and Hospitality Industry Recovery. The Emerald Handbook of Destination Recovery in Tourism and Hospitality, 23–44.

Hamiyati, H., & Doriza, S. (2019). The Impact of the Policy of Karawang City Government in Tourism Development to Support Family Economics in Segaran Village. KnE Social Sciences, 202–207.

Haven‐Tang, C., & Jones, E. (2012). Local leadership for rural tourism development: A case study of Adventa, Monmouthshire, UK. Tourism Management Perspectives, 4, 28–35. https://doi.org/https://doi.org/10.1016/j.tmp.2012.04.006

Heliany, I. (2019). Wonderful Digital Tourism Indonesia Dan Peran Revolusi Industri Dalam Menghadapi Era Ekonomi Digital 5.0. Destinesia : Jurnal Hospitaliti Dan Pariwisata. https://doi.org/10.31334/jd.v1i1.551

Ismail, A., Sulur, A. H., Akib, H., & Salam, R. (2016). Snapshot of Society Social-Economic Welfare based on Human Development Index in Polewali Mandar Regency, Indonesia. International Conference on Public Organization VI (ICONPO VI), 847–858.

John W Creswell. (2013). Research Design Pendekatan Kualitatif, Kuantitatif, dan Mixed (Tiga). Pustaka Pelajar.

Karayilan, E., & Cetin, G. (2016). Tourism destination: Design of experiences. In The handbook of managing and marketing tourism experiences. Emerald Group Publishing Limited.

Moshin, A., Brochado, A., & Rodrigues, H. (2020). Halal tourism is traveling fast: Community perceptions and implications. Journal of Destination Marketing & Management, 18, 100503. https://doi.org/https://doi.org/10.1016/j.jdmm.2020.100503

Patandianan, M. V., & Shibusawa, H. (2020). Importance and performance of streetscapes at a tourism destination in Indonesia: The residents’ perspectives. Frontiers of Architectural Research, 9(3), 641–655. https://doi.org/https://doi.org/10.1016/j.foar.2020.05.006

Spennemann, D. H. R., & Whitsed, R. (2021). The impact of COVID-19 on the Australian outdoor recreation industry from the perspective of practitioners. Journal of Outdoor Recreation and Tourism, 100445. https://doi.org/https://doi.org/10.1016/j.jort.2021.100445

Sun, Y., Ding, W., & Yang, G. (2022). Green innovation efficiency of China’s tourism industry from the perspective of shared inputs: Dynamic evolution and combination improvement paths. Ecological Indicators, 138, 108824. https://doi.org/https://doi.org/10.1016/j.ecolind.2022.108824

Wan, Y. K. P., Li, X., Lau, V. M.-C., & Dioko, L. (Don). (2022). Destination governance in times of crisis and the role of public-private partnerships in tourism recovery from Covid-19: The case of Macao. Journal of Hospitality and Tourism Management, 51, 218–228. https://doi.org/https://doi.org/10.1016/j.jhtm.2022.03.012

Wang, M.-Y., Li, Y.-Q., Ruan, W.-Q., Zhang, S.-N., & Li, R. (2024). Influencing factors and formation process of cultural inheritance-based innovation at heritage tourism destinations. Tourism Management, 100, 104799. https://doi.org/https://doi.org/10.1016/j.tourman.2023.104799

Yousaf, S., & Xiucheng, F. (2018). Halal culinary and tourism marketing strategies on government websites: A preliminary analysis. Tourism Management, 68, 423–443. https://doi.org/https://doi.org/10.1016/j.tourman.2018.04.006


Article Metrics

Abstract view : 110 times | PDF view : 17 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Muhammad Yusuf

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Diterbitkan oleh:

Program Studi Ilmu Administrasi Publik

Program Pascasarjana Universitas Negeri Makassar

 

JIAP Index By:

               

View My Stats

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.