Model of Cultural Tourism at the Siak Sri Indrapura Palace Tourism Object, Riau

Bayu Seih Nanda Ria; Fajrig Arsyelan; Elvi Lastariani; Yudho Wibowo; Rangga Restu Prayogo; Muhammad Bukhori Dalimunthe

doi:10.26858/jiap.v12i2.43417

Model of Cultural Tourism at the Siak Sri Indrapura Palace Tourism Object, Riau

Bayu Seih Nanda Ria⁽¹⁾, Fajrig Arsyelan⁽²⁾, Elvi Lastariani⁽³⁾, Yudho Wibowo⁽⁴⁾, Rangga Restu Prayogo^(5*), Muhammad Bukhori Dalimunthe⁽⁶⁾,

(1) STIE Dharma Putra, Pekanbaru, Indonesia
(2) STIE Dharma Putra, Pekanbaru, Indonesia
(3) STIE Dharma Putra, Pekanbaru, Indonesia
(4) STIE Dharma Putra, Pekanbaru, Indonesia
(5) Fakultas Ekonomi, Universitas Negeri Medan, Indonesia
(6) Fakultas Ekonomi, Universitas Negeri Medan, Indonesia
(*) Corresponding Author

DOI: https://doi.org/10.26858/jiap.v12i2.43417

Abstract

Indonesia is one of the few countries that continues to develop the cultured tourism sector as an added value for tourists visiting Indonesia, including Riau Province which has a culture capable of attracting tourists, namely the Siak Sri Indrapura Palace. A cultural and historical tourist area that is now in the spotlight of the world community. The Siak Sri Indrapura Palace has a lot of cultural and historical heritage from Malay kingdoms in Riau and Sumatra. The heritage site of the Siak Sultanate, the largest kingdom in Riau, is also one of the other Pekanbaru historical tours most frequently visited by tourists. Historical heritage that educates people to know and introduce throughout Indonesia. Tourists visiting the Siak Sri Indrapura Palace became popular and became educational for young people and youth to remember cultural tourism, cultural heritage and motivate young people to get to know the culture of their ancestors at the Siak Sri Indrapura Palace, Riau. Culture has concrete forms (tools, architecture, clothing, crafts and others), and abstract forms (belief systems, knowledge, values and norms). If culture is associated with tourism, which in popular terms is called cultural tourism, it can be explained that cultural tourism is a type of tourism inherited from our ancestors based on traditions, arts, ceremonies and the experience of photographing a nation/tribe and its people, which reflects the diversity and identity of a society. The purpose of this research was to find out how much influence cultural tourism has on cultural motivation, cultural heritage, and intention to return to the Siak Sri Indrapura Palace, Riau. This research uses explanatory research with a quantitative approach. Questionnaires were given to tourists who visited the Siak Sri Indrapura Palace as many as 200 people with the convienance sampling technique and data analysis using path analysis. The results of the study explain that cultural tourism has a positive effect on cultural motivation, cultural heritage has a positive effect on intention to return, and cultural motivation has a positive effect on intention to return.

Keywords

Cultural Tourism; Cultural Motivation; Cultural Heritage; Return Intention

Full Text:

PDF

References

Abubakar, A. M., Ilkan, M., Meshall Al-Tal, R., & Eluwole, K. K. (2017). eWOM, revisit intention, destination trust and gender. Journal of Hospitality and Tourism Management, 31, 220–227. https://doi.org/10.1016/j.jhtm.2016.12.005

Alazaizeh, M. M., Hallo, J. C., Backman, S. J., Norman, W. C., & Vogel, M. A. (2016). Value orientations and heritage tourism management at Petra Archaeological Park, Jordan. Tourism Management, 57, 149–158. https://doi.org/10.1016/j.tourman.2016.05.008

Butts, S. L. (2000). Tourism and Cultural Con ¯ icts, 820–822.

Camarero, C., Garrido, M. J., & Vicente, E. (2010). Components of art exhibition brand equity for internal and external visitors. Tourism Management, 31(4), 495–504. https://doi.org/10.1016/j.tourman.2009.05.011

Canavan, B. (2016). Tourism culture: Nexus, characteristics, context and sustainability. Tourism Management, 53, 229–243. https://doi.org/10.1016/j.tourman.2015.10.002

Eichelberger, S., Peters, M., Pikkemaat, B., & Chan, C. (2020). Journal of Hospitality and Tourism Management Entrepreneurial ecosystems in smart cities for tourism development : From stakeholder perceptions to regional tourism policy implications. Journal of Hospitality and Tourism Management, 45, 319–329. https://doi.org/10.1016/j.jhtm.2020.06.011

Ferns, B. H., & Walls, A. (2012). Enduring travel involvement, destination brand equity, and travelers’ visit intentions: A structural model analysis. Journal of Destination Marketing and Management, 1(1–2), 27–35. https://doi.org/10.1016/j.jdmm.2012.07.002

Garrod, B., & Fyall, A. (2000). Managing heritage tourism. Annals of Tourism Research, 27(3), 682–708. https://doi.org/10.1016/S0160-7383(99)00094-8

Gnoth, J., & Zins, A. H. (2013). Developing a tourism cultural contact scale. Journal of Business Research, 66(6), 738–744. https://doi.org/10.1016/j.jbusres.2011.09.012

Horng, J. S., Liu, C. H., Chou, H. Y., & Tsai, C. Y. (2012). Understanding the impact of culinary brand equity and destination familiarity on travel intentions. Tourism Management, 33(4), 815–824. https://doi.org/10.1016/j.tourman.2011.09.004

Kim, S., & Jun, J. (2016). The impact of event advertising on attitudes and visit intentions. Journal of Hospitality and Tourism Management, 29, 1–8. https://doi.org/10.1016/j.jhtm.2016.04.002

Lai, I. K. W., & Hitchcock, M. (2016). A comparison of service quality attributes for stand-alone and resort-based luxury hotels in Macau: 3-Dimensional importance-performance analysis. Tourism Management, 55, 139–159. https://doi.org/10.1016/j.tourman.2016.01.007

Light, D. (2017). Progress in dark tourism and thanatourism research: An uneasy relationship with heritage tourism. Tourism Management, 61, 275–301. https://doi.org/10.1016/j.tourman.2017.01.011

Liu, C.-H. S., & Lee, T. (2016). Service quality and price perception of service: Influence on word-of-mouth and revisit intention. Journal of Air Transport Management, 52, 42–54. https://doi.org/10.1016/j.jairtraman.2015.12.007

Liu, H., Robert, X., Cárdenas, D. A., & Yang, Y. (2018). Journal of Destination Marketing & Management Perceived cultural distance and international destination choice : The role of destination familiarity , geographic distance , and cultural motivation. Journal of Destination Marketing & Management, (March), 0–1. https://doi.org/10.1016/j.jdmm.2018.03.002

Mitchell, C. J. A., & Shannon, M. (2018). Exploring cultural heritage tourism in rural Newfoundland through the lens of the evolutionary economic geographer. Journal of Rural Studies, 59(May 2017), 21–34. https://doi.org/10.1016/j.jrurstud.2017.12.020

Mutanga, C. N., Vengesayi, S., Chikuta, O., Muboko, N., & Gandiwa, E. (2017). Travel motivation and tourist satisfaction with wildlife tourism experiences in Gonarezhou and Matusadona National Parks, Zimbabwe. Journal of Outdoor Recreation and Tourism, (August), 0–1. https://doi.org/10.1016/j.jort.2017.08.001

Nyadzayo, M. W., Matanda, M. J., & Ewing, M. T. (2015). The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image. Journal of Business Research, 68(9), 1886–1894. https://doi.org/10.1016/j.jbusres.2014.12.008

Pan, S., Lee, J., & Tsai, H. (2014). Travel photos: Motivations, image dimensions, and affective qualities of places. Tourism Management, 40, 59–69. https://doi.org/10.1016/j.tourman.2013.05.007

Prayogo, R. R., & Kusumawardhani, A. (2016). Examining Relationships of Destination Image, Service Quality, e-WOM, and Revisit Intention to Sabang Island, Indonesia. Asia-Pacific Management and Business Application, 5(2), 85–96. Retrieved from http://apmba.ub.ac.id

Restu Prayogo, R., & Mellyssa Quratul ain, A. (n.d.). The Mediating Role of Perceived Value on The Relationship Between Service Quality, Destination Image, and Revisit Intention: Evidence From Umbul Ponggok, Klaten Indonesia.

Reza Jalilvand, M., Samiei, N., Dini, B., & Yaghoubi Manzari, P. (2012). Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach. Journal of Destination Marketing and Management, 1(1–2), 134–143. https://doi.org/10.1016/j.jdmm.2012.10.001

Richards, G. (2018). Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management, 36, 12–21. https://doi.org/10.1016/j.jhtm.2018.03.005

Stylos, N., Vassiliadis, C. A., Bellou, V., & Andronikidis, A. (2016). Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination. Tourism Management, 53, 40–60. https://doi.org/10.1016/j.tourman.2015.09.006

Whang, H., Yong, S., & Ko, E. (2016). Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists. Journal of Business Research, 69(2), 631–641. https://doi.org/10.1016/j.jbusres.2015.06.020