Apar Tourism Village Development Strategy as an Ecotourism Attraction in Pariaman City

Nini Sriafivrina(1), Aldri Frinaldi(2*),

(1) Department of Public Administration, Universitas Negeri Padang, Indonesia
(2) Department of Public Administration, Universitas Negeri Padang, Indonesia
(*) Corresponding Author




DOI: https://doi.org/10.26858/jiap.v12i2.31288

Abstract


The purpose of this study was to determine the development of the apar tourism village as an ecotourism attraction in Pariaman City, in order to create harmony between every government organization between the city government and the provincial government in managing tourist villages to be better, safer, and more comfortable to achieve independence and community welfare. The results of this study indicate that: First, the strengths in the development of the Apar tourism village: (1) The existence of clear rules in the management of the apar tourism village, (2) the coordination towards the development of the apar village tourism, (3) the creation of the apar village tourism business. Second, Weaknesses in the development of the Apar tourism village: (1) Lack of public awareness in the development of the Apar tourism village, (2) inadequate human resources, (3) unsupported facilities and infrastructure. Third, the opportunities in the development of the Apar tourism village: (1) Realizing the apar village into independent tourism, (2) creating community welfare in optimizing the tourism potential of the apar village. Fourth, Threats in the development of the Apar tourism village: (1) The decrease in the source of income from the village original income (PAD), (2) Not yet maximized in developing the economic cooperation network of various parties. Fifth, the strategy in developing the Apar tourism village: S-O strategy, namely: (1) The existence of tourism promotion by utilizing information media, (2) Coordination of the government in providing facilities and infrastructure. The WO strategies are: (1) Government policies need to be firm in implementing a better tourist village, (2) Cooperation with the trade office in providing minimarket businesses in apar tourism villages. The ST strategy is: (1) CBT support is needed in improving tourism management in the Apar village, Pariaman city, (2) Setting up easy access for the Apar tourism village. The WT strategies are: (1) Providing training in improving the quality of existing human resources, (2) Providing ongoing socialization to the community.


Keywords


Strategy, Tourism Village, Strengths, Weaknesses, Opportunities, Threats (SWOT)

Full Text:

PDF

References


Astuti, N. N. S. (2016). Strategies for Developing the Potential of Mengesta Village as an Ecotourism-Based Tourism Village. SOSHUM: Journal of Social and Humanities,6(1),113–122. https://ojs.pnb.ac.id/index.php/SOSHUM/article/view/142/115

Aldri, F., & Afriva, K. 2021. The Influence of Tourism Awareness Work Culture on Community Satisfaction Visiting Aie Manih Beach, Padang, West Sumatra. Jurnal Ilmiah Ilmu Administrasi Publik: Jurnal Pemikiran dan Penelitian Administrasi Publik. p-ISSN: 2086-6364 and e-ISSN: 2549-7499. Vol 11, No 2 (2021). Hal 591-600. Published by the Public Administration Doctoral Program in Postgraduate State University of Makassar. https://ojs.unm.ac.id/iap/article/view/25631/14209.

Citra, I. P. A. (2017). Community Empowerment Strategy for Coastal Area Ecotourism Development in Buleleng Regency. Journal of Social Sciences And Humanities, 6(1), 31. https://doi.org/10.23887/jish-undiksha.v6i1.8484

Tate, B., Barnett, J. H., & Wilsted, W. D. (1992). Strategic Management; Concepts and Cases. In The Journal of the Operational Research Society (Vol. 43, Issue 11). https://doi.org/10.2307/2584115

Hidayat, S. (2016). Ecotourism Development Strategy in Kinarum Village, Tabalong Regency. Tropical Forest Journal, 4(3), 282–292. https://media.neliti.com/media/publications/82866-ID-strategi-pengembangan-ekowisata-di-desa.pdf

Rangkuti. (2017). Swot Analysis-Business Case Dissecting Techniques. How to Calculate Weights, Ratings. Gramedia Pustaka Utama. http://library.usd.ac.id/web/index.php?pilih=search&p=1&q=0000134310&go=Detail

Rangkuti, F. (2015). Personal SWOT Analysis. Gramedia Pustaka Utama. https://www.gpu.id/book-detail/89368/personal-swot-analysis

Ratna, K. W. (2017). Analisis SWOT Digital Library STIKOM Bali. https://docplayer.info/62242476-Analisis-swot-digital-library-stikom-bali.html

Theresia, D. L. S. (2017). SWOT Analysis as an Alternative for Determining Marketing Strategy. 93(I), 259. http://repository.usd.ac.id/17789/2/132214030_full.pdf

Vivi, Yulistia R,. Aldri, Frinaldi,. & Afriva, Khaidir.2019. The Influence Of Green Open Space and Tourism-Conscious Work Culture On The Happiness Of The People In Solok Regency. IOP Conference Series: Earth and Environmental Science Volume314.https://iopscience.iop.org/aricle/10.1088/1755-1315/314/1/012053/meta.

Wheelen, Thomas L., J. David Hunger, Alan N. Hoffman, and C. E. B. (2017). Strategic Management and Business Policy. Pearson. https://www.vitalsource.com/products/strategic-management-and-business-policy-thomas-l-wheelen-v9780134538662?gclid=Cj0KCQiAgP6PBhDmARIsAPWMq6l3uKMJbvRHDWR4_ord0Wwr0Cr4nDHJ-4wrLuVLurUJqvEXguew22waAhBqEALw_wcB

Peraturan Walikota Pariaman Nomor 32 tahun 2019 tentang pedoman penetapan kawasan desa wisata. Laporan Kebangkitan Ekonomi melalui BUMDes di Kota Pariaman, (2020). https://pariamankota.go.id/transparansi/view?id=145

Surat Keputusan Kepala Desa Nomor 17 Tahun 2019 tentang Pengangkatan Pengurus BUMDes Apar Mandiri Desa Apar. https://pariamankota.go.id/transparansi/view?id=145

Surat Keputusan Kepala Dinas Pariwisata dan Kebudayaan Kota Pariaman Nomor: 556/28/KEP/DISPARBUD/2019 Tentang Pengukuhan Kelompok Sadar Wisata (POKDARWIS) Desa Apar Kecamatan Pariaman Utara Kota Pariaman. https://pariamankota.go.id/transparan


Article Metrics

Abstract view : 298 times | PDF view : 72 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Nini Sriafivrina, Aldri Frinaldi

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Diterbitkan oleh:

Program Studi Ilmu Administrasi Publik

Program Pascasarjana Universitas Negeri Makassar

 

JIAP Index By:

               

View My Stats

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.