Increasing the Role of Sales Promotion, Advertising and Pricing on Customer Decisions to Choose Sharia Banking Products (Case Study of PT Bank Syariah Indonesia Jakarta Region)

Danang Rusdianto(1*), Marimin Marimin(2), Janti G Sujana(3),

(1) Institut Pertanian Bogor, Bogor, Indonesia
(2) Institut Pertanian Bogor, Bogor, Indonesia
(3) Institut Pertanian Bogor, Bogor, Indonesia
(*) Corresponding Author




DOI: https://doi.org/10.26858/ja.v9i2.41552

Abstract


Islamic banks are banks whose operational activities are based on the principles contained in the Islamic religion. Therefore, the operational activities of Islamic banks must be in accordance with the references contained in the Al-Quran and Hadith. When referring to its activities, the operations of Islamic banks are different from conventional banks. Based on the results of the 2022 survey which refers to financial literacy, it means that out of every 100 people in Indonesia, only nine people know and understand the Islamic finance industry. The purpose of this study is to analyze the variables that can influence customer decisions in choosing Islamic banking products. This type of research is associative explanatory research, namely research that connects two or more variables.


Keywords


Sales Promotion; Advertising and Pricing; Customer Decisions; Sharia Bank.

Full Text:

PDF

References


Abedifar, P., M. Ebrahim, S., Molyneux, P., & Tarazi, A. (2016). Islamic banking and finance: Recent empirical literature and directions for future research. A Collection of Reviews on Savings and Wealth Accumulation, 59–91.

Al-Qudah, A. M., & Jaradat, M. A. (2013). The impact of macroeconomic variables and banks characteristics on Jordanian Islamic banks profitability: Empirical evidence. International Business Research, 6(10), 153.

Ariss, R. T. (2010). Competitive conditions in Islamic and conventional banking: A global perspective. Review of Financial Economics, 19(3), 101–108.

Hanif, M. (2014). Differences and similarities in Islamic and conventional banking. International Journal of Business and Social Sciences, 2(2).

Hasan, M. M., & Dridi, J. (2010). The effects of the global crisis on Islamic and conventional banks: A comparative study. Available at SSRN 1750689.

Ichsan, R. N., & Muda, I. (2022). Application of Source Management and Human Values based on Religious Values at Bank Syariah Indonesia. Specialusis Ugdymas, 1(43), 7514–7522.

Rahim, S. R. M., & Zakaria, R. H. (2013). Comparison on stability between Islamic and conventional banks in Malaysia. Journal of Islamic Economics, Banking and Finance, 9(3), 131–149.

Richardson, B. J. (2009). Keeping ethical investment ethical: Regulatory issues for investing for sustainability. Journal of Business Ethics, 87(4), 555–572.

Ryu, K. P., Piao, S. Z., & Nami, D. (2012). A Comparative study between the Islamic and conventional banking systems and its implications. Scholarly Journal of Business Administration, 2(5), 48–54.

Salman, A., & Nawaz, H. (2018). Islamic financial system and conventional banking: A comparison. Arab Economic and Business Journal, 13(2), 155–167.

Setiawan, B., & Panduwangi, M. (2017). Measurement of Islamic banking attributes in Indonesia. Proceedings of the Global Conference on Business and Economics Research (GCBER), 1415.

Suhendro, D. (2018). Tinjauan Perkembangan dan Pertumbuhan Perbankan Syariah di Indonesia. Human Falah, 5(2), 1–17.

Ulfa, A. (2021). Dampak Penggabungan Tiga Bank Syariah di Indonesia. Jurnal Ilmiah Ekonomi Islam, 7(2), 1101–1106.

Usman, A., & Khan, M. K. (2012). Evaluating the financial performance of Islamic and conventional banks of Pakistan: A comparative analysis. International Journal of Business and Social Science, 3(7).

Yusuf, M., & Ichsan, R. N. (2021). Analysis of banking performance in the aftermath of the merger of bank syariah indonesia in Covid 19. International Journal of Science, Technology & Management, 2(2), 472–478.

Zehri, C., Abdelbaki, A., & Bouabdellah, N. (2012). Effects of the current financial crisis on Islamic banks compared to conventional banks. Banks and Bank Systems, 7(1), 83–93.

Zeitun, R. (2012). Determinants of Islamic and conventional banks performance in GCC countries using panel data analysis. Global Economy and Finance Journal, 5(1), 53–72.


Article Metrics

Abstract view : 132 times | PDF view : 16 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Danang Rusdianto, Marimin Marimin, Janti G Sujana

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Article copyright © to the Authors

Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran has been Indexed and Abstracted by:

 

Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran articles published by the Program Studi Pendidikan Administrasi Perkantoran Universitas Negeri Makassar, and have been peer-reviewed before publication. Read our Plagiarism Policy and the use of this site signifies your agreement to the Terms of Use.

This is a website that publishes an open-access article distributed under Licensed. This work is licensed Creative Commons License under a Creative Commons Attribution 4.0 International License. Website layout and design copyright © by Program Studi Pendidikan Administrasi Perkantoran Universitas Negeri Makassar