MICE's Human Resources Development Strategy in Increasing the Competitiveness of the Event Organizer in South Sulawesi

Dharma Kuba(1*), Fuad Guntara(2),

(1) Politeknik Pariwisata Makassar
(2) Institut Agama Islam Parepare
(*) Corresponding Author




DOI: https://doi.org/10.26858/ja.v8i1.18176

Abstract


Tourism in the MICE sector is one of the fields that increases the income of the tourism sector. Business visitor/MICE expenditure in Thailand 3.5 times leisure visitor. This study aims to determine the quality and strategy of human resource development for the MICE Event Organizer in South Sulawesi. This research uses a qualitative descriptive approach. There were four informants in the study. Data collection techniques used were observation, interviews, and documentation. Data analysis techniques, namely data classified and analyzed with theories related to the object of research. The results of the research are the quality of MICE Human Resources at the Event Organizer in South Sulawesi Selatan is quite good and the MICE Event Organize HR Development Strategy in South Sulawesi, namely 3 main strategies, namely development through internships and guidance, development through education and training and career development.


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