Digital Business Development Strategy in Indonesia

Sarwani Sarwani

doi:10.26858/pdr.v6i2.52367

Digital Business Development Strategy in Indonesia

Sarwani Sarwani^(1*),

(1) Universitas Pamulang, Tangerang Selatan, Banten, Indonesia
(*) Corresponding Author

DOI: https://doi.org/10.26858/pdr.v6i2.52367

Abstract

This article describes the digital business development strategy in Indonesia. Its background reflects the economic shift towards the increasingly dominant digital era in Indonesia. The research aims to deepen the understanding of how organizations and companies in Indonesia adopt digital business development strategies. The research method employed is qualitative research, through in-depth interviews and content analysis of various organizations. The results of this study reveal various approaches used by organizations in Indonesia in facing the challenges and opportunities of digital business, as well as the key factors influencing the success of these strategies. This research provides valuable insights for practitioners and decision-makers in developing digital business strategies in Indonesia.

Keywords

Digital Business; competitive advantage; business development

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