Highway to Hell: The Effect of Product Convenience and Usefulness on Interest in Using Mandiri e-Toll in Makassar City Highway

M. Ikhwan Maulana Haeruddin(1*), Abdi Akbar(2), Kristina W. Parinsi(3), Rezky Amalia Hamka(4), Annisa Paramaswary Aslam(5),

(1) Department of Management, Universitas Negeri Makassar
(2) Department of Management, Universitas Negeri Makassar
(3) Department of Management, STIE Makassar Bongaya
(4) Department of Management, Universitas Negeri Makassar
(5) Department of Management, Universitas Negeri Makassar
(*) Corresponding Author




DOI: https://doi.org/10.26858/pdr.v6i1.37420

Abstract


This study aims to determine the effect of the convenience and usefulness of the product on the interest in using Mandiri e-Toll in the people of Makassar City. The population in this study are Mandiri e-Toll e-Money card users. The number of samples used as many as 100 people using a questionnaire. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS) v.23. Multiple linear regression equation produces the equation Y = 0.301 + 0.792X1 - 0.192X2. The results of this study found that the convenience and usefulness variables simultaneously had a significant influence on the consumer interest variable. Partially the two independent variables also have a significant influence on the dependent variable. The results of the correlation analysis of determination (R Square) found a value of 0.604 or 60.4%. This means that the percentage of the influence of the independent variables, namely convenience and usefulness, is 60.4%. While the remaining 39.6% is influenced or explained by other variables that are not included in this research model.


Keywords


Product easiness; consumer behavior; functionality

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References


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