Application of the Quality Function Deployment (QFD) Concept in Developing Yale Bodycare Skin Care Product

Abstract

In the face of intense competition, one of the conditions that must be met by the company is trying to achieve the goal of satisfying consumers. Companies generally want consumers to last forever, retaining consumers is not an easy task, considering that changes can occur at any time. Owners who are aware of this will of course always try to improve quality and then maintain the quality of their products. A good manager will provide quality products that meet consumer expectations. This requires companies to compete in terms of quality strategies that are given appropriately and in accordance with consumer expectations. This research aims to develop products through the application of the concept of Quality Function Deployment to Yale Bodycare products. This research procedure adapts the ADDIE development model which consists of five stages which include Analysis, Design, Development, Implementation and Evaluation. The population in this study are consumers of Yale Bodycare products. The data used in this study are primary and secondary data with a total sample of 33 respondents. Yale Bodycare products produced have not met the level of consumer desires. This can be seen from the gap that occurs between performance and consumer interests/desires which are still high.