The Use of Advertisement Text to Improve Students’ Vocabulary

Fahril Fahril(1*), Nurdin Noni(2), Munir Munir(3),

(1) Universitas Negeri Makassar
(2) Universitas Negeri Makassar
(3) Universitas Negeri Makassar
(*) Corresponding Author



Abstract


The objective of the study is mainly to find out how the use of Advertisement Text can improve students’ vocabulary for the eighth-grade students at SMPN 7 Makassar. It was found that one of the problems faced by the student is the low ability to understand the meaning of vocabulary in English. Therefore, this research used pretest and post-test design and quantitative analysis. The result of the statistical calculation showed that there was a significant difference between the result of the student’s pre-test and post-test. Based on the result of data analysis, research finding and discussion also concluded that the use of Advertisement Text improved students’ vocabulary mastery, in this case the use of Advertisement Text in SMP Negeri 7 Makassar in academic year 2018/2019. The more students are familiar with the advertisement the easier they could learn and understand vocabulary in terms of meaning and use. It can be seen from the significant difference between the students' score in pre-test and post-test after giving four-time treatments. During the treatments, it was easier for the students to understand the meaning of vocabulary on the advertisement.

Keywords


advertisement text; vocabulary; vocabulary meaning and use

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