Rebranding dan Desain Packaging UMKM Pisang Cokelat Raja Makassar

Abstract

Kegiatan “Branding dan Desain Packaging UMKM Pisang Cokelat Raja Talasalapang” merupakan salah satu program kerja kelompok Kuliah Kerja Nyata (KKN) Reguler Kelurahan Karunrung yang dilaksanakan untuk meningkatkan value dan membangkitkan kembali sektor UMKM di masa Pandemi Covid-19. Proses program kerja ini dilakukan pada awal April sampai pekan ketiga Mei. Rebranding yang dilakukan tidak hanya sebatas pada identitas visual, tetapi melakukan desain kemasan dan mendaftarkan Pisang Cokelat Raja Talasalapang ke dalam Startup Food and Beverages. Kegiatan dilaksanakan dengan melalui tahapan observasi dan survei lapangan, identifikasi UMKM, pemilihan UMKM, pencarian data awal, identifikasi produk serta perusahaan, analisis data, konsep perancangan, desain logo dan kemasan, serta stationary dan merchandise

Kata kunci: UMKM, Branding, Identitas Visual, Desain Kemasan, Covid-19

            The activities of the “Branding and Packaging Design of SMEs Pisang Cokelat Raja Talasalapang” is one of the working group programs by obligatory (rural) social action internship for advanced university student sub-district Karunrung implemented to improve the value and revive the SME sector in the Pandemic Covid-19. The process of the program of work is done at the beginning of April until the third week of May. The rebranding process is not only about visual identity, but also doing the design the packaging, design of stationary, and register Pisang Cokelat Raja Talasalapang into the Startup of Food and Beverages, such as Go-Jek and Grabfood. Activities implemented through the stages of observation and field survey, the identification of SMEs, the selection of SMEs, the search for the initial data, the identification of products and companies, data analysis, concept design, logo and packaging design, and also stationary & merchandise

Keywords : SMEs, Branding, Visual Identity, Packaging Design, Covid-19