The Role of the Tourism Office in Increasing Tourist Visit Rates in the New Normal Era

Abstract

This study aims to show what the role of the Tourism Office is in increasing the number of tourist visits to Makassar City in the new normal era. This research uses a qualitative approach and produces descriptive data. Data collection was used by interview, observation and documentation techniques. The data obtained from the research results are processed using interactive model analysis, namely data condensation, data presentation and drawing conclusions. The results of the study show that the role played by the Tourism Office in increasing the number of tourist visits to Makassar City in the new normal era is seen from the four theoretical variables used, namely the regulatory variables the policies pursued by the government have been carried out well. the second variable is the government facilitator making efforts to guarantee tourism so that tourists can visit it. This is done by socializing the application of health protocols properly, then the third variable, namely the government motivator, is doing the most effective way, namely promotion and carrying out massive activities. The last dynamic variable is managing visitors. directly by the destination manager.