Perilaku Berwirausaha UMKM Sektor Kuliner dalam Perspektif Literasi Digital

Thamrin Tahir(1*), Muhammad Ihsan Said Ahmad(2), Nurjannah Nurjannah(3), Syamsu Rijal(4), Muhammad Hasan(5),

(1) Universitas Negeri Makassar
(2) Universitas Negeri Makassar
(3) Universitas Negeri Makassar
(4) Universitas Negeri Makassar
(5) Universitas Negeri Makassar
(*) Corresponding Author



Abstract


Culinary businesses with micro, small and medium enterprises scale are very easy to find in various regions in Indonesia. Businesses are required to have the ability to receive information and also balanced with the ability to find and identify information received, especially in the form of digital or known as digital literacy skills. Digital literacy skills are needed by every individual as a business in order to easily find, discover, utilize and use information technology. This study uses a type of quantitative descriptive research and the data collection method is conducted by interview, questionnaire, and observation. The findings of this study show that the level of digital literacy of small and medium businesses still falls into the medium category. MSME actors are quite familiar in using internet-based digital media in their entrepreneurial activities.

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