Analisis Perilaku Konsumtif Mahasiswa sebagai Dampak Perkembangan E-Commerce di Indonesia

Gabriella Agus Sahanaya(1*),

(1) Universitas Negeri Makassar
(*) Corresponding Author



Abstract


This study aim is to do analyze about the student consumption behaviour especially for the students of study program Education Technology wich is caused by the E-commerce. The research methods is qualitative research methods with using questionnaire and an interview to collect the data and information from the 15 informants. The result of this research is indicate that all the informants are having e-commerce in their smartphone wich is accessed intensively, and all the informants are ever have the consumption behavior because they have bought without need. That behavior are caused because of there are so many discount, promotion and because of affected by ads during the social media.

 


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References


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