Transformasi UMKM Dari Bisnis Konvensional Menjadi Bisnis Online Berbasis Digital di Masa Pandemi COVID-19

Muhammad Ihsan Said Ahmad(1*), Nurjannah - Nurjannah(2), Syamsu Rijal(3), Muhammad Ilyas Thamrin Tahir(4), Muhammad Hasan(5),

(1) Universitas Negeri Makassar
(2) Universitas Negeri Makassar
(3) Universitas Negeri Makassar
(4) Universitas Negeri Makassar
(5) Universitas Negeri Makassar
(*) Corresponding Author



Abstract


Entering the fourth month of 2020, business conditions began to be sluggish, as a result of the COVID-19 pandemic. Various areas affected by the COVID-19 pandemic and social restriction policies. However, during the COVID-19 pandemic, MSMEs have the opportunity to survive and develop with the support of technological developments in the increasingly advanced digital age, and a large number of consumers who have now turned to online sites.This study aims to find out the transformation of MSMEs from conventional businesses to digital-based online businesses during the COVID-19 pandemic. This study uses qualitative descriptive methods. Information is combined and broken down using a clear testing approach that connects certain elements with current empirical phenomena.  The findings of this study show that MSMEs have the opportunity to transform their business into a digital-based online business with the aim that they can reach a wider marketing because it is done online.

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References


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