THE EFFECTIVENESS OF THE IMPLEMENTATION OF CRITICAL DISCOURSE ANALYSIS INSURANCE ADVERTISING IN ARGUMENTATIVE WRITING LEARNING FOR UNIVERSITY STUDENTS

Rusdhianti Wuryaningrum(1*),

(1) Universitas Jember
(*) Corresponding Author




DOI: https://doi.org/10.26858/retorika.v13i1.11311

Abstract


This study aims to describe the application through the Fairclough Critical Discourse Analysis (CDA) model on insurance advertising and its effectiveness in argumentative writing learning. The research method is a mixing qualitative and quantitative. Qualitative methods are applied by using the Fairclough's CDA model that applies micro, meso, and macro dimensions. Quantitative methods are used to measure the effectiveness of Fairclough CDA modelon argumentative writing learning. The results showed the use of language, connectivity, and hegemony with future concerns caused by lifestyle and social demands, and calamity with phrases as a form of the claim that needs to be made a counterclaim. This strongly supports the argumentation content.  The Mann Whitney U test shows significance value of 0,000 is ≤0.005. Thus, it can be concluded that Fairclough CDA modelapplication of learning with CDA is effective for improving learning outcomes in argumentative writing.

Keywords


argumentation, writing, Critical Discourse Analysis (CDA), adverstisement

Full Text:

PDF

References


Altstie, T. & Grow, J. (2006). Advertising Strategy. Thousand Oaks: Sage Publication

Bühler, K. (1934). Sprachteorie: Die Darstellungfunktion der Sprache. Stuttgart: Gustav Fischer.

Bühler, K. (2011). Theory of Language. Amsterdam/ Philadelphia: John Benjamins Publishing Company.

Fairclough, N. (1995). Media Discourse. London: Edward Arnold

Gee, J.P. (2011). “Discourse Analysis: What Makes it Critical” dalam Rogers, R. (Ed.). An Introduction Critical Discourse Analysis in Educatian. Hlm. 23—42. Edisi kedua. New York: Routledge

Goddard, A. (1998). Tha Language of Advertising. London: Routledge

King, A. & Martin K. (1990). The Control of Language: A Critical Approach to Reading and Writing. Adelide: Longmans

Lam, Y. W., Hew, K. F., & Chiu, K. F. (2017). Improving argumentative writing: Effects of a

blended learning approach and gamification. Language Learning & Technology, 22(1), 97–118.

https://dx.doi.org/10125/44583

Martutik. (2012). Pesan Persuasif dalam Wacana Iklan Advertorial Media Massa Cetak. Disertasi, Program Studi Pendidikan Bahasa Indonesia, Program Pascasarjana, Universitas Negeri Malang

Maynard, S.K. (2002). Linguistic Emotvity: Centrality of Place, the topic Comment—Dynamic and Ideology of Pathos in Japanese Discourse. Philadelphia: John Benjamin Publising Company

Javadi, J., & Mohammadi, M. (2019). The Effect of Critical Discourse-Based Instruction on

Iranian English Major Students’ Reading Comprehension. International Journal of Instruction, 12(1), 33-52. https://doi.org/10.29333/iji.2019.1213a

Jonassen, D. H., & Kim, B. (2010). Arguing to Learn and Learning to Argue: Design Justifications and Guidelines. Education Technology Research and Development, 58(4), 439–457.

Ka-kan-dee, M., & Kaur, S. (2014). Argumentative Writing Difficulties Of Thai English Major Students. WEI International Academic Conference (pp. 193-207). Bali, Inonesia: The West East Institute.

Ka-Kan-Dee, M. (2015). Analysing EFL Students’argumentative Writing Difficulties and Teachingstrategies Employed by Lecturers in Selected Universities In Thailand. Kuala Lumpur: Universiti Sains Malaysia.

Keraf, G. (2010). Argumentasi dan Narasi. Jakarta: Gramedia Pustaka Umum.

Kuhn, D. (1991). The skills of argument. Cambridge, UK: Cambridge University Press.

Nippold, M. A., & Ward-Lonergan, J. M. (2010). Argumentative writing in pre-adolescents: The role of verbal reasoning. Child Language Teaching and Therapy, 26(3), 238-248.

Nussbaum, E. M., & Kardash, C. M. (2005). The Effects Of Goal Instructions And Text on The Generation of Counterarguments During Writing. Journal of Educational Psychology, 97(2), 157–169.

Waugh, L.R. (1976). Roman Jakobson’s Science of Language. Lisse: The Peter de Ridder Press


Article Metrics

Abstract view : 249 times | PDF view : 31 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Rusdhianti S.Pd. Wuryaningrum

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Published by:

Department of Indonesian Language, Faculty of Languages and Literature, Universitas Negeri Makassar in cooperate with Asosiasi Dosen Bahasa dan Sastra Indonesia (ADOBSI) and Ikatan Program Studi Pendidikan Bahasa dan Sastra Indonesia (IKAPROBSI). 

Address: Department of Indonesian Language Office, DG Building Second Floor, UNM Parangtambung, Daeng Tata Raya Street, Makassar, South Sulawesi, Indonesia

  Email: retorika@unm.ac.id

e-ISSN 2614-2716

p-ISSN 2301-4768

Indexed by:

 

Creative Commons License
RETORIKA: Jurnal Bahasa, Sastra,dan Pengajarannya is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

 

View Retorika Stats