PENGARUH VIDEO IKLAN TERHADAP KEMAMPUAN MENULIS TEKS PERSUASIF SISWA KELAS VIII SMP NEGERI 1 SUNGGUMINASA

Wulan Eka Pratiwi(1*), Anshari Anshari(2), Hajrah Hajrah(3),

(1) Program Studi Pendidikan Bahasa dan Sastra Indonesia, Universitas Negeri Makassar
(2) Program Studi Pendidikan Bahasa dan Sastra Indonesia, Universitas Negeri Makassar
(3) Program Studi Pendidikan Bahasa dan Sastra Indonesia, Universitas Negeri Makassar
(*) Corresponding Author



Abstract


The Effect of Video Advertising on the Ability to Write Persuasive Texts in Class VIII SMP Negeri 1 Sungguminasa. This study aims to: (1) describe the ability to write persuasive texts for Class VIII SMP Negeri 1 Sungguminasa students before using video advertisements, (2) describe the ability to write persuasive texts for students in Class VIII SMP Negeri 1 Sungguminasa after using video advertisements, (3) prove the effect of video Advertising on the ability to write persuasive texts for Class VIII SMP Negeri 1 Sungguminasa students. This type of research is a quantitative research with a pre-experimental design. The data collection technique is done by giving assignments. The results showed that: (1) the average value of the ability to write persuasive texts of Class VIII students of SMP Negeri 1 Sungguminasa before using the video advertisement (pretest) was 44.71, which was in the poor category (2) the average value of the ability to write persuasive texts of students. Class VIII SMP Negeri 1 Sungguminasa after using the video advertisement (posttest) was 73.79. are in the sufficient category. (3) the test results show that Ha is accepted with a t-count > t-table (7.332 > 2.03693) with a Sig. 0.00 < 0.05 which means that advertising videos affect the ability to write persuasive texts for Class VIII students of SMP Negeri 1 Sungguminasa.


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