Exploring E-Repurchase Intention of Online SMEs in Tangerang: How The Role E-Satisfaction and E-service Quality?

Adi Widodo(1*), Multi Nadeak(2), Dewiana Novitasari(3), Tias Pramono(4), Gusli Chidir(5),

(1) STIMIK Insan Pembangunan, Indonesia
(2) School of Teknologi Bandung, Indonesia
(3) STIE Insan Pembangunan, Indonesia
(4) STIE Insan Pembangunan, Indonesia
(5) STIMIK Insan Pembangunan, Indonesia
(*) Corresponding Author




DOI: https://doi.org/10.26858/jo.v18i1.31940

Abstract


The purpose of this study was to analyze the effect of E-satisfaction on E-repurchase intention of Online SMEs users, to determine the positive effect of E-service quality on E-repurchase intention of online SMEs and to determine the positive effect of E-service quality on e-satisfaction. of Online SMEs. This research is focused on SMEs Online consumers in Tangerang, this type of research is quantitative with a sample of 566  respondents with the data collection method using a questionnaire via google form, using a non-probability sample. Data analysis using SmartPLS version 3.0 software. And based on the results of the analysis it was concluded that E-satisfaction had a positive and significant effect on E-repurchase intention, E-service quality had a positive and significant effect on E-repurchase intention of online SMEs and E-service quality had a positive and significant effect on e-satisfaction of Online SMEs.


Keywords


E-service quality; E-satisfaction; E-repurchase intention; Online SMEs.

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References


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