Calling Customer Role of Intent Repeat Order Partners Home Food Kita Perm BULOG Southeast Sulawesi Regional Office

Anggraeni Damayanti Salam(1*), Haedar Akib(2), Aris Baharuddin(3),

(1) Public Administration Department, Universitas Negeri Makassar
(2) 
(3) 
(*) Corresponding Author




DOI: https://doi.org/10.26858/jo.v6i2.16706

Abstract


This study aims to determine the role of calling customer on the intention to repeat order of our food house partners perm BULOG Southeast Sulawesi Regional Office. This study uses a quantitative approach, a descriptive research type, with a research population of 304 partners and a sample of 75 partners. Data collection techniques used are through observation, questionnaires (questionnaires), and documentation. The data that has been obtained from the research results are processed using data analysis and using the SPSS.20 software application which consists of descriptive analysis techniques and inferential statistical analysis. The research results show that the role of calling customers for our food house partners perm BULOG Southeast Sulawesi Regional Office is in the category satisfactory with a percentage level of 61.4 percent, and for the intention of repeating orders for our home food partners perm BULOG Southeast Sulawesi Regional Office is in the high category with a percentage of 57.7 percent based on these data, the level of relationship is in the very strong category. It can be concluded that there is a positive and significant effect on the role of calling customer on the intention to repeat orders for our food house partners, perm BULOG, Southeast Sulawesi Regional Office.


Keywords


Customer Calling & Intention to Repeat Order

Full Text:

PDF

References


Deng, Y., Staelin, R., Wang, W., & Boulding, W. (2018). Consumer sophistication, word-of-mouth and “False” promotions. Journal of Economic Behavior & Organization, 152, 98–123. https://doi.org/https://doi.org/10.1016/j.jebo.2018.05.011

Guo, J., Wang, X., & Wu, Y. (2020). Positive emotion bias: Role of emotional content from online customer reviews in purchase decisions. Journal of Retailing and Consumer Services, 52, 101891. https://doi.org/https://doi.org/10.1016/j.jretconser.2019.101891

Henni Zainal, U. I. T., Parinsi, W. K., Indonesia, S. P., Hasan, M., & Makassar, U. N. (2018). The Influence Of Strategic Assets And Market Orientation To The Performance Of Family Business In Makassar City , Indonesia. 17(6), 1–9.

Herdiyanti, A., Adityaputri, A. N., & Astuti, H. M. (2017). Understanding the Quality Gap of Information Technology Services from the Perspective of Service Provider and Consumer. Procedia Computer Science, 124, 601–607. https://doi.org/https://doi.org/10.1016/j.procs.2017.12.195

Kamrath, C., Bidkar, S., & Bröring, S. (2019). Is food involvement in purchasing decisions always low? A consumer study from Germany. PharmaNutrition, 9, 100157. https://doi.org/https://doi.org/10.1016/j.phanu.2019.100157

Lv, Z., Jin, Y., & Huang, J. (2018). How do sellers use live chat to influence consumer purchase decision in China? Electronic Commerce Research and Applications, 28, 102–113. https://doi.org/https://doi.org/10.1016/j.elerap.2018.01.003

Peter, J. P., Olson, J. C., & Grunert, K. G. (1999). Consumer behaviour and marketing strategy. McGraw-hill London.

Purba, R. (2012). Measuring Consumer Perceptions Through Factor Analysis”. The Asian.

Purnasari, H., & Yuliando, H. (2015). How Relationship Quality on Customer Commitment Influences Positive e-WOM. Agriculture and Agricultural Science Procedia, 3, 149–153. https://doi.org/https://doi.org/10.1016/j.aaspro.2015.01.029

Safarnia, H., Akbari, Z., & Abbasi, A. (2011). Review of market orientation & competitive advantage in the industrial estates companies (Kerman, Iran): appraisal of model by Amos Graphics. World Journal of Social Sciences, 1(5), 132–150.

Sugiyono. (2017). Pendekatan Kuantitatif, Kualitatif, Kombinasi, R&D dan Penelitian Evaluasi. Alfa Beta.

Vijande, M. L. S., Sanzo Pérez, M. J., Álvarez González, L. I., & Casielles, R. V. (2005). Effects of market orientation on business strategic behaviour. Journal of Strategic Marketing, 13(1), 17–42.

Zhu, D. H., Chang, Y. P., & Luo, J. J. (2016). Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model. Telematics and Informatics, 33(1), 8–16.


Article Metrics

Abstract view : 204 times | PDF view : 24 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Anggraeni Damayanti Salam, Haedar Akib, Aris Baharuddin

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Article copyright © to the Authors

Jurnal Office: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran has been Indexed and Abstracted by:

Jurnal Office: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran articles published by the Program Studi Pendidikan Administrasi Perkantoran Universitas Negeri Makassar, and have been peer-reviewed before publication. Read our Plagiarism Policy and the use of this site signifies your agreement to the Terms of Use.

This is a website that publishes an open-access article distributed under Licensed. This work is licensed Creative Commons License under a Creative Commons Attribution 4.0 International License. Website layout and design copyright © by Program Studi Pendidikan Administrasi Perkantoran Universitas Negeri Makassar