Kahayya Village as a Priority Destination for Rural Tourism Development Policy in Bulukumba Regency

Ali Muhtasom(1*), Ahmad Ab(2), Ahmad Ab(3),

(*) Corresponding Author

DOI: https://doi.org/10.26858/ja.v6i1.9432


This study aims to analyze the potential of the village of Kahayya Sub-District, Kindang District, Bulukumba, South Sulawesi Province to be developed as a priority destination for rural tourism development policies in Bulukumba District. This research uses descriptive qualitative by using SWOT analysis to explore the potential of its village in rural tourism development policies in Bulukumba District. Kahayya Village has the power in the form of beauty, uniqueness and the preservation of natural resources that are very good, while the weaknesses include facilities and infrastructure as well as the inadequate quality of human resources. Opportunities owned include strategic location of other tourist objects and cultural values of Bulukumba people are strong while threats include pollution of the environment and shifts in local culture. Kahayya Village's natural resources have better quality than the surrounding area and have the potential for rural tourism. The Kahayya tourism village has a large influence on improving the welfare of the local village community and contributing greatly to nature conservation.


: Potential; Homestay; Tourism Village; Rural Tourism; SWOT Analysis

Full Text:



Baharuddin, A., Kasmita, M., & Salam, R. (2017). Analisis Kepuasan Wisatawan terhadap Daya Tarik Wisata Malioboro Kota Yogyakarta. Jurnal Ad’ministrare, 3(2), 107–112.

Chen, B., Nakama, Y., & Zhang, Y. (2017). Traditional village forest landscapes: Tourists’ attitudes and preferences for conservation. Tourism Management, 59, 652–662. https://doi.org/https://doi.org/10.1016/j.tourman.2016.09.007

Christou, P., & Sharpley, R. (2019). Philoxenia offered to tourists? A rural tourism perspective. Tourism Management, 72, 39–51. https://doi.org/https://doi.org/10.1016/j.tourman.2018.11.007

Daraba, D., Cahaya, A., Guntur, M., & Akib, H. (2018). Strategy of governance in transportation policy implementation: Case study of bus rapid transit (BRT) program in Makassar City. Academy of Strategic Management Journal.

Farida, U. (2017). Analysis of Empowerment Program that was Implemented in Mamuju Regency East Sulawesi Indonesia. 149(Icest), 19–21.

Halimah, F. (2017). Studi Deskriptif Penerapan Program Nawacita Presiden Joko Widodo Tentang Membangun Indonesia Dari Pinggiran Terhadap Kesejahteraan Warga Di Desa Kanoman Kecamatan Panjatan Kabupaten Kulon Progo. Prodi PPKn Universitas PGRI Yogyakarta.

Isla, F. I. (2013). From touristic villages to coastal cities: The costs of the big step in Buenos Aires. Ocean & Coastal Management, 77, 59–65. https://doi.org/https://doi.org/10.1016/j.ocecoaman.2012.02.005

Kastenholz, E., Eusébio, C., & Carneiro, M. J. (2018). Segmenting the rural tourist market by sustainable travel behaviour: Insights from village visitors in Portugal. Journal of Destination Marketing & Management, 10, 132–142. https://doi.org/https://doi.org/10.1016/j.jdmm.2018.09.001

Li, S. K., & He, X. (2019). The impacts of marketization and subsidies on the treatment quality performance of the Chinese hospitals sector. China Economic Review, 54, 41–50. https://doi.org/https://doi.org/10.1016/j.chieco.2018.10.007

Moerwanto, A. S., & Junoasmono, T. (2017). Strategi Pembangunan Infrastruktur Wisata Terintegrasi. Jurnal HPJI, 3(2).

Murdiyanto, E. (2011). Partisipasi masyarakat dalam pengembangan desa wisata Karanggeneng, purwobinangun, pakem, Sleman. Jurnal Sosial Ekonomi Pertanian Dan Agribisnis.[Internet].[Diunduh 2018 Desember 17]. Dapat Diunduh Melalui: Http://Repository. Upnyk. Ac. Id/3241/1/SEPA_Vol_7_No_2011% 2DEko_Murdiyanto. Pdf.

Murphy, L., Moscardo, G., Benckendorff, P., & Pearce, P. (2011). Evaluating tourist satisfaction with the retail experience in a typical tourist shopping village. Journal of Retailing and Consumer Services, 18(4), 302–310. https://doi.org/https://doi.org/10.1016/j.jretconser.2011.02.004

Othman, F., Sazali, F., & Mohamed, B. (2013). Rural and community based tourism development in Malaysia: prospects for homestays as a social economy enterprise. TEAM Journal of Hospitality and Tourism, 10(1), 65–76.

Padatu, B., & Akib, H. (2018). Government 2.0: Alternative Public Sphere and Public Policy Making Process (Region Government of Surakarta Case Study). 1st International Conference on Social Sciences (ICSS 2018). Atlantis Press.

Pitana, I. G., & Diarta, I. K. S. (2009). Pengantar ilmu pariwisata. Yogyakarta: Andi.

Said, F., Akib, H., Salam, R., & Baharuddin, A. (2017). An Analysis of Tourism Visit Trend. 2nd International Conference on Education, Science, and Technology (ICEST 2017). Atlantis Press.

Said, F., Salam, R., Akib, H., & Baharuddin, A. (2017). An Analysis of Tourism Visit Trend. 149(Icest), 34–36.

Saktiawan, F. Y. (2014). Pentingnya Membangun Partisipasi Masyarakat Dalam Pengembangan Desa Wisata. Buletin Betung Kerihun.

Samad, Y., Salim, M., Arfin, M., & Akib, H. (2018). The Functions of Language in Realizing the Indonesian Culinary on the official tourism website of Indonesia: A Tourism Discourse Perspective. The Functions of Language in Realizing the Indonesian Culinary on the Official Tourism Website of Indonesia: A Tourism Discourse Perspective (October 31, 2018). Ewha Journal of Social Sciences, Forthcoming.

Susyanti, D. W., & Latianingsih, N. (2015). Potensi Desa Melalui Pariwisata Pedesaan. Epigram, 11(1).

Article Metrics

Abstract view : 367 times | PDF view : 75 times


  • There are currently no refbacks.

Copyright (c) 2019 Jurnal Ad'ministrare

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.