Kahayya Village as a Priority Destination for Rural Tourism Development Policy in Bulukumba Regency

Ali Muhtasom(1*), Ahmad Ab(2), Ahmad Ab(3),

(1) 
(2) 
(3) 
(*) Corresponding Author




DOI: https://doi.org/10.26858/ja.v6i1.9432

Abstract


This study aims to analyze the potential of the village of Kahayya Sub-District, Kindang District, Bulukumba, South Sulawesi Province to be developed as a priority destination for rural tourism development policies in Bulukumba District. This research uses descriptive qualitative by using SWOT analysis to explore the potential of its village in rural tourism development policies in Bulukumba District. Kahayya Village has the power in the form of beauty, uniqueness and the preservation of natural resources that are very good, while the weaknesses include facilities and infrastructure as well as the inadequate quality of human resources. Opportunities owned include strategic location of other tourist objects and cultural values of Bulukumba people are strong while threats include pollution of the environment and shifts in local culture. Kahayya Village's natural resources have better quality than the surrounding area and have the potential for rural tourism. The Kahayya tourism village has a large influence on improving the welfare of the local village community and contributing greatly to nature conservation.

Keywords


: Potential; Homestay; Tourism Village; Rural Tourism; SWOT Analysis

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