Market Opportunity Analysis of Fermentative Floating Feed Products Non-Extrusion of High Protein Empirical Study in Bogor District, West Java Province
(1) Universitas Pamulang
(*) Corresponding Author
DOI: https://doi.org/10.26858/ja.v9i2.37746
Abstract
The purpose of this study is to find out the market opportunities and marketing strategies of High Protein Non-Extrusion Floating Feed-in Bogor Regency, West Java Province. Research method with descriptive approach. The population in this study were all freshwater fish farmers in Bogor Regency, West Java Province, and samples used in this study were freshwater fish farmers, especially catfish in Bogor Regency, West Java Province. Data collection methods: observation, interview, and documentation study. Data analysis method with descriptive statistics. The results showed that the market opportunities for High ProteinNon-Extrusion Floating Feed products in Bogor Regency, West Java Province were very high, dominated by the Catfish culture market by 82.397%, the remaining 11.165% by Ornamental Fish cultivators, and 6.438% by Gurame Fish cultivators. For the marketing strategy carried out, especially the distribution strategy (place) and promotion strategy (promotion), the product strategy (product) and price strategy (price) have their own advantages and uniqueness compared to other catfish feed competitors.
Keywords
Full Text:
PDFReferences
Ahidin, U., Sriherwanto, C., Akbar, R. A., & Junaedi, H. (2018). Pengembangan Teknologi Produksi Pakan Apung Fermentatif Non Ekstrusi Protein Tinggi untuk Mendukung Industri Perikanan Nasional. Universitas Pamulang.
Alabaster, J. S., & R, L. (1982). Water Quality Criteria for Freshwater Fish (Second Edi). Butterworths.
Badan Pusat Statistik. (2018). Kabupaten Bogor Provinsi Jawa Barat.
Boyd, C. . (1982). Water Quality Management For Pond Fish Culture. Elsevier Scientific Publishing Company.
Environmental Protection Agency. (1973). Water Quality Criteria. Ecological Research Series.
Indartono, K., Kusuma, B. A., & Putra, A. P. (2020). Perancangan Sistem Pemantau Kualitas Air pada Budidaya Ikan Air Tawar. Journal of Information System Management, 1(2), 11–17.
Jamil, A. (2020). Pengaruh Posisi Matahari dan Letak Geografis terhadap Rasydul Qiblah Harian di Indonesia. Jurnal Komunikasi Antar Perguruan Tinggi Agama Islam, 19(1), 193–218.
Krismono, A. L. ., & Y, S. (2009). Karakteristik Kualitas Air Danau Limboto, Provinsi Gorontalo. Jurnal Penelitian Perikanan Indonesia, 15(1).
Mashur, D., Azhari, F. M., & Zahira, P. (2020). Pemberdayaan Masyarakat Melalui Pengembangan Budidaya Ikan Air Tawar di Kabupaten Pasaman. Jurnal Niara, 13(1), 172–179.
Mustika, F. (2022). Karakteristik Geografis Indonesia dalam Pendidikan IPS SD. In Pendidikan IPS Sekolah Dasar.
Nugroho, B. D., & Hardjomidjojo, H. (2017). Strategi pengembangan usaha budidaya ikan konsumsi air tawar dan ikan hias air tawar pada kelompok Mitra Posikandu Kabupaten Bogor. Jurnal Manajemen Pengembangan Industri Kecil Menengah, 12(2).
Pudjiastuti, S. (2018). Ikan Alternatif Terbaik Kebutuhan Protein. AntaraNews.Com.
Saraswati, D. A., & Setiyono, J. (2017). Yurisdiksi Kriminal Negara dalam Penenggelaman Kapal Pelaku Tindak Pidana Illegal Fishing di Perairan Indonesia. Law Reform, 13(2).
Stiekney, R. (1979). Principles of Warm Water Aquaculture. John Wiley and Sons, Inc.
Syamsunarno, M. B., & Sunarno, M. T. (2016). Budidaya Ikan Air Tawar Ramah Lingkungan untuk Mendukung Keberlanjutan Penyediaan Ikan Bagi Masyarakat. Seminar Nasional Perikanan Dan Kelautan. Bandar Lampung.
Article Metrics
Abstract view : 107 times | PDF view : 19 timesRefbacks
- There are currently no refbacks.
Copyright (c) 2022 2022 Udin Ahidin
This work is licensed under a Creative Commons Attribution 4.0 International License.