The Development Strategy for the Food and Beverage Service Study Program as One of the Superior Study Programs at the Politeknik Pariwisata Makassar

Ratnah Ratnah(1*), I Putu Suarta(2), Rita Rita(3),

(1) Politeknik Pariwisata Makassar
(2) Politeknik Pariwisata Makassar
(3) Politeknik Pariwisata Makassar
(*) Corresponding Author




DOI: https://doi.org/10.26858/ja.v7i2.15118

Abstract


The interest of students to continue studying at the Politeknik Pariwisata Makassar is very large and increases from year to year.. This study aims to formulate a development strategy for the Food and Beverage Service Management study program as one of the superior study programs at Makassar Tourism Polytechnic. This research uses descriptive quantitative method. Respondents in this study totaled 241 consisting of 140 male respondents and 101 female respondents who were a combination of students, lecturers/staff of the Food and Beverage Service Management study program at Makassar Tourism Polytechnic, hotel/restaurant employees, entrepreneurs, employees of other companies, and that hasn't worked. The data collection techniques used in this study were: questionnaires, interviews, Focus Group Discussion (FGD), and literature study. The data analysis technique was carried out in three stages, namely the input stage, the matching stage and the decision stage. The conclusion of this research is that the analysis results from the IFAS matrix show that the strength factor of the study program is much greater than the weakness factor so that the study program has strengths or advantages that can be developed. Meanwhile, the results of the analysis from the EFAS matrix show that the opportunities the study program has are greater than the threat factors so that the study program has a greater chance of being developed. As for the results of the QSPM matrix analysis, the TAS value that has been listed is that the W-O strategy gets the highest value of 6,354, the W-T strategy is 6,027 then the S-O strategy is 5,976 and finally the S-T strategy is 5,869. That is, the development strategy of the MTH study program is compiled in 14 priority strategies from 20 formulated strategies consisting of the W - O Strategy (5 strategies), the W - T Strategy (4 strategies), the S - O Strategy (3 strategies), and the S - T (2 strategies).


Keywords


Development Strategy, IFE Matrix, EFE Matrix, QSPM

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