The Influence of Room Prices and Promotion Costs on Hotel Room Occupancy Rates in Palopo City, South Sulawesi

Wayan Suardana(1*), Muhadjir Suni(2), Masri Ridwan(3),

(1) Poltekpar Pariwisata Makassar
(2) Poltekpar Pariwisata Makassar
(3) Poltekpar Pariwisata Makassar
(*) Corresponding Author




DOI: https://doi.org/10.26858/ja.v6i2.12081

Abstract


Hotel competition in South Sulawesi Province in 2018 has increased. This study aims to: determine the price of hotel rooms in the city of Palopo, South Sulawesi Province, find out how the cost of hotel promotions in the City of Palopo, South Sulawesi Province, find out whether the room price and promotion costs have a significantly positive effect on hotel room occupancy rates in Palopo City, South Sulawesi Province. This type of research is descriptive quantitative research. Data collection techniques used are the method of observation, documentation techniques and questionnaires. The results showed that of 17 Hotels / Pensions / Villas in Palopo City, South Sulawesi Province, the room occupancy rate was on average 27%. Promotion fee is Rp. 17,368, - per room. Of the two regression coefficients possessed by the two independent variables, the two independent variables (X1) namely room price and promotion costs (X2) have a significant positive effect on the occupancy rate of the room (Y).


Keywords


Room Rates, Promotion Fees, Room Occupancy Rate

Full Text:

PDF

References


Attila, A. T. (2016). The Impact of the Hotel Industry on the Competitiveness of Tourism Destinations in Hungary. Journal of Competitiveness. https://doi.org/10.7441/joc.2016.04.06

Djuarsa, S. M. (2009). Pengaruh Anggaran Biaya Promosi Terhadap Tingkat Hunian Hotel (Studi kasus pada Hotel Grand Serela Bandung). Universitas Widyatama.

Elias, S., & Noone, C. (2011). The Growth and Development of the Indonesian Economy. Reserve Bank of Australia.

Gujarati, D. N., & Porter, D. C. (2009). Basic of Econometric, Fifth Edition. In Econometrics. https://doi.org/10.1007/978-1-137-37502-5_17

Niswaty, R., Juniati, F., Darwis, M., Salam, R., & Arhas, S. H. (2019). The Effectiveness of Leadership Functions Implementation in The Makassar Departement of Manpower. JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 5(1), 1–10.

Riri, Y. S. (2014). Pengaruh Tingkat Hunian Hotel, Jumlah Wisatawan, Dan Jumlah Objek Wisata Terhadap Pendapatan Asli Daerah (Pad) Kota Padang Tahun 2003-2012. Pendidikan Ekonomi: Sekolah Tinggi Keguruan Dan Ilmu Pendidikan (STKIP) PGRI.

Saleem, A. S. M. R. Al. (2013). Factors Affecting Hotels Occupancy Rate (An Empirical Study on Some Hotels in Amman. Interdisciplinary Journal of Contemporary Research in Business, 5(6).

Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif dan R & D.Bandung:Alfabeta. Metode Penelitian Kuantitatif, Kualitatif dan R & D.Bandung:Alfabeta. https://doi.org/10.1017/CBO9781107415324.004

Ummi, M., & Marwan. (2013). Kajian Strategi Pengembangan Industri Pengolahan Ikan Di Kota Palopo Provinsi Sulawesi Selatan. Jurnal Teknologi Perikanan dan Kelautan., 4(2), 197–209.


Article Metrics

Abstract view : 490 times | PDF view : 67 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Jurnal Ad'ministrare

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Article copyright © to the Authors

Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran has been Indexed and Abstracted by:

 

Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran articles published by the Program Studi Pendidikan Administrasi Perkantoran Universitas Negeri Makassar, and have been peer-reviewed before publication. Read our Plagiarism Policy and the use of this site signifies your agreement to the Terms of Use.

This is a website that publishes an open-access article distributed under Licensed. This work is licensed Creative Commons License under a Creative Commons Attribution 4.0 International License. Website layout and design copyright © by Program Studi Pendidikan Administrasi Perkantoran Universitas Negeri Makassar