Business Model: Literature Review
(1) Module Leader and Academic Coordinator University of Wales Trinity Saint David, London, United Kingdom
(*) Corresponding Author
DOI: https://doi.org/10.26858/pdr.v4i2.19022
Abstract
The term Business Model has been in use for many years which is a scientific method of being creative and innovative in creating successful business. The aim of this literature review is to define the theory relating to the business model (which includes various definitions from business and economic perspectives) and create a real-life analytical tool to define the characteristics of each part of business model, i.e., customers, distribution, value, resources, activities, cost and revenue.
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Afuah, A. (2003) Business Models: A Strategic Management Approach. New York: McGraw-Hill.
Baden-Fuller, CH. & Morgan, M. S. (2010) Business Models as Models. Long Range Planning, 43(2), 156-171. http://dx.doi.org/10.1016/j.lrp.2010.02.005
Chesbrough, H. (2006) Open Business Models: How to Thrive in the New Innovation Landscape. Boston: Harvard Business School Press.
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