Strategi Pengelolaan Kawasan Objek Wisata Air Terjun Pung Bunga Kabupaten Maros

Muhammad Faisal Juanda(1*), Nurul Afdal Haris(2), Lisye Marselina Bure(3), Sri Mulyani(4),

(1) Universitas Negeri Makassar
(2) Universitas Negeri Makassar
(3) Universitas Negeri Makassar
(4) Universitas Negeri Makassar
(*) Corresponding Author




DOI: https://doi.org/10.35580/lageografia.v23i1.64189

Abstract


Waterfall attractions and natural bathing are two types of tourism activity currently favored by the community. Pung Bunga Waterfall is located in Maros Regency This research aims to formulate a strategy for managing the Pung Bunga Waterfall tourist attraction area in Maros Regency. The type of research conducted is a mixed method of quantitative and qualitative. Data collection techniques are surveys, observations, interviews, and documentation. Data analysis techniques using the SWOT method to later produce several alternative strategies in managing the research location. The use of the SWOT analysis method to describe Strengths (Strengths), Weaknesses (Weaknesses), Opportunities (Opportunities), and Threats (Threats). After that, scoring is carried out to determine the strategy that can be used. The results of the research obtained are 4 management strategies including (1) Management of tourist attraction areas in a sustainable and integrated manner by maintaining waterfall attractions as the main tourist attraction. (2) Cooperate with various parties such as the government, private sector, and environmentalists to develop complex, superior, and highly competitive tourist areas. (3) Maintain the sustainability and naturalness of the area by maintaining environmental conditions and educating visitors on the importance of forests and waters to hook visitors who come. (4) Involving the local community in POKDARIWIS and promotion in the context of managing the tourist attraction area.


Abstrak

Objek wisata air terjun dan permandian alam  adalah salah satu jenis kegiatan pariwisata yang saat ini banyak digemari oleh masyarakat. Air terjun Pung bunga terdapat di Kabupaten Maros  Penelitian ini bertujuan untuk merumuskan strategi untuk pengelolaan kawasan objek wisata air terjun Pung Bunga di Kabupaten Maros. Jenis penelitian yang dilakukan adalah metode campuran kuantitatif dan kualitatif. Teknik Pengumpulan data yaitu survei, observasi, wawancara dan dokumentasi. Teknik Analisis data dengan menggunakan metode SWOT agar nantinya menghasilkan beberapa alternatif strategi dalam pengelolaan lokasi penelitian. Penggunaan metode analisis SWOT agar dapat menguraikan Kekuatan (Strenght), Kelemahan (Weakness), Peluang (Opportunity) dan Ancaman (Threat). Setelah itu dilakukan skoring dalam penentuan strategi yang dapat digunakan. Adapun hasil penelitian yang diperoleh yaitu 4 strategi pengelolaan diantaranya (1) Pengelolaan Kawasan Objek wisata secara berkelanjutan dan terpadu dengan mempertahankan atraksi air terjun sebagai objek wisata utama. (2) Melakukan kerja sama dengan berbagai pihak seperti pemerintah, swasta maupun pemerhati lingkungan untuk mengembangkan kawasan wisata yang kompleks, unggul serta berdaya saing tinggi. (3) Menjaga kelestarian dan kealamian kawasan dengan mempertahankan kondisi lingkungan dan edukasi bagi pengunjung pentingnya hutan dan perairan sehingga mengait pengunjung yang datang. (4) Pelibatan masyarakat setempat dalam POKDARIWIS dan promosi dalam rangka pengelolaan kawasan objek wisata.



Keywords


strategy; management; waterfall; pung bunga

Full Text:

PDF

References


Afnarius, S., Akbar, F., Hasanah, Z., Ikhwan, -, & Putra, H. Y. (2023). Development of GIS-Based Rumah Gadang Tools as a Tourism Data Integrator for Halal Tourist Villages in West Sumatra, Indonesia. International Journal on Advanced Science Engineering and Information Technology, 13(1), 34–41. https://doi.org/10.18517/ijaseit.13.1.16714

Akindele, E. O., Adedapo, A. M., Fagbohun, I. R., Akinpelu, O. T., Amoo, T. O., Aliu, O. O., & Adeniyi, A. (2022). Conservation Evaluation of Three Nigerian Streams in Different Vegetation Zones Demonstrates Why Pristine Freshwater Ecosystems in the Afrotropics Should Be Protected. Aquatic Conservation Marine and Freshwater Ecosystems, 32(4), 702–709. https://doi.org/10.1002/aqc.3778

Amal, Side, S., & Maru, R. (2020). Pengelolan Wilayah Pesisir dan Pulau-Pulau Kecil (Strategi Implementasi Pengelolaan Pengelolaan Mangrove Sebagai Hutan Produksi) (1st ed.). Badan Penerbit UNM.

Anthon, T. A., Triputro, R. W., & Suharyanto, S. (2021). Management of Sri Gethuk Waterfall Attractions. Interdisciplinary Social Studies, 1(2), 148–164. https://doi.org/10.55324/iss.v1i2.23

Arfan, A., Juanda, M. F., Maddatuang, M., Umar, R., Maru, R., & Anshari, A. (2022). Ecotourism Management Strategy on Bangkobangkoang Island Pangkep Regency, South Sulawesi. Jurnal Penelitian Sosial Dan Ekonomi Kehutanan, 19(1), 49–62. https://doi.org/10.20886/jakk.2022.19.1.49-62

Aziz, K. F. (2023). Pengembangan potensi obyek wisata air terjun Nglirip Kabupaten Tuban. Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA), 92–103.

Bachtiar, N., Tamrin, S. H., Pauzi, R., Prilasandi, A. D., & Rafliansyah, M. (2022). Collaborative Process Dalam Pengelolaan Desa Wisata. Jurnal Administrasi Negara, 28(3), 340–364. https://doi.org/10.33509/jan.v28i3.1723

Canpolat, E. (2022). Evaluation of Geomorphosite Potential and the Tourism Attractiveness of Uçansu Waterfall (Gündoğmuş-Antalya). Geographies Planning and Tourism Studios, 2(1), 21–32. https://doi.org/10.5505/gpts.2022.99608

Fau, A. (2020). Studi Keanekaragaman Hayati sebagai Sarana Edukasi Ekowisata di Kawasan Air Terjun Baho Majӧ Desa Bawӧdobara. Jurnal Education and Development, 8(1), 289.

Hanan, A., & Gadu, P. (2023). Strategi Pengebangan Daya Tari Wisata Air Terjun Babak Pelangi Desa Lantan Kabupaten Lombok Tengah. Journal Of Responsible Tourism, 3(1), 65–76.

Hengky, S. H. (2014). Vindicating Sustainable Leisure in Kuningan, West Java, Indonesia. International Journal of Social Science Research, 3(1), 1. https://doi.org/10.5296/ijssr.v3i1.6473

Hudson, B. J. (2000). The Experience of Waterfalls. Australian Geographical Studies, 38(1), 71–84. https://doi.org/10.1111/1467-8470.00101

Jaya, A. M., Rumiati, A. T., & Gunawan, J. (2022). Developing Design Concept of Sekawan Sejati Tourism Area Location: Narmada District, West Lombok Regency. https://doi.org/10.2991/aebmr.k.211226.043

Lakspriyanti, A. P., Ekayani, M., & Sunkar, A. (2021). Carrying Capacity Assessment of Cibeureum Waterfalltourismingunung Gede Pangrango National Park. Media Konservasi, 25(3), 203–211. https://doi.org/10.29244/medkon.25.3.203-211

Manalu, S. (2019). ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN BERWISATA DI AIR TERJUN GORBUS DESA SIBINTANG KABUPATEN TAPANULI TENGAH.

Manyanja, Jj. (2021). Influence of Demographic Factors, Economic Factors, Social-Cultural Factors and Geographic Factors on Demand for Domestic Tourism in KENYA.A Critical Literature Review. Journal of Hospitality and Tourism, 1(1), 53–65. https://doi.org/10.47672/jht.774

Mestanza-Ramón, C., None, N., Jiménez-Caballero, J. L., & None, N. (2022). Importance and Characteristics of a Waterfall for Sustainable Tourism With a Focus on the Binational Colombian-Ecuadorian Border. Green World Journal, 5(2), 28. https://doi.org/10.53313/gwj520028

Mo, L., Chen, J., & Xie, Y. (2021). Ecological Approach for the Evaluation of Structure and Sustainability in the Tourism Industry. Sustainability, 13(23), 13294. https://doi.org/10.3390/su132313294

Napitupulu, R. M., Lubis, D. S., & Silitonga, J. (2022). The Silima-Lima Waterfall’s Potential as Halal Tourism: a SWOT Analysis. Bisnis Jurnal Bisnis Dan Manajemen Islam, 10(1), 99. https://doi.org/10.21043/bisnis.v10i1.14552

Putkaradze, M., & Putkaradze, L. (2022). Touristic and Recreational Potential of Makhuntseti Waterfall: Application and Perspectives (Georgia). International Journal of Innovative Technologies in Economy, 2(38). https://doi.org/10.31435/rsglobal_ijite/30062022/7826

Rahman, A., Abriani, A., & Fatmawati, A. (2024). Analysis of Potential and Feasibility of Guest House Business in Rammang-Rammang Tourist Destination. Journal La Bisecoman, 5(2), 218–225. https://doi.org/10.37899/journallabisecoman.v5i2.1188

Rangkuti, F. (2013). Strategi promosi yang kreatif dan analisis kasus. Gramedia Pustaka Utama.

Rutynskyi, M., & Kushniruk, H. (2021). Waterfalls of the Eastern Carpathians (Ukraine) as Objects of Geoheritage and Geotourism. Geografický Časopis - Geographical Journal, 73(3), 265–282. https://doi.org/10.31577/geogrcas.2021.73.3.14

Siahaan, S., Mizwar, F., & Wulandari, R. S. (2022). Penilaian Potensi Objek Wisata Air Terjun Saray Brunyau Desa Riam Piyang Kecamatan Bunut Hulu Kabupaten Kapuas Hulu. Jurnal Belantara, 5(1), 96–105.

Sihotang, J. S., Wulandari, C., & Herwanti, S. (2014). Nilai objek wisata Air Terjun Way Lalaan Provinsi Lampung dengan metode biaya perjalanan (travel cost). Jurnal Sylva Lestari, 2(3), 11–18.

Suindrawan, A. A. N. G., Wirateja, A. A. B., Asta, S., & Parta, N. (2023). Strategi Pengembangan Obyek Wisata Taman Beji Griya Waterfall Di Desa Punggul Kec. Abiansemal Badung Bali. Journal of Tourism and Interdiciplinary Studies, 3(2), 45–57. https://doi.org/10.51713/jotis.v3i2.117

Suwarni, S., Irwanto, T., Harweni, D., & Prasentia, Z. (2023). Pelatihan Pemanfaatan Media Sosial Untuk Mengenalkan Wisata Air Terjun Desa Belitar Seberang, Kecamatan Sindang Kelingi, Kabupaten Rejang Lebong. Jurnal Dehasen Untuk Negeri, 2(2), 183–192.

Syah, D. O., Rustanto, A. E., Estiana, R., Utami, R. T., & Susbiyantoro, N. (2023). Service Strategy on Tourism Business Development: Empirical Study on Purbalingga Panyatan Waterfall Tourism Spot. International Journal of Professional Business Review, 8(6), e03030. https://doi.org/10.26668/businessreview/2023.v8i6.3030

Wisnujati, N. S., Sangadji, S. S., & Handriana, T. (2024). Assessing the Role of Marketing Communication in Shaping Tourist Intentions to Morotai Island. International Journal of Sustainable Development and Planning, 19(5), 1845–1854. https://doi.org/10.18280/ijsdp.190522

Wulandari, W., Ramadani, A. D., Putri, A. D., Khairunnisa, H., Shofina, H. R., & Prasetio, M. T. (2022). Special Interest Tourism Activities Planning in Cikawari Waterfall Through Risk Analysis and Tourist Interest in Visiting. Journal of Tourism Sustainability, 2(3), 120–127. https://doi.org/10.35313/jtospolban.v2i3.60

Wungo, G. L., Nurini, N., Ardian, R., & Franestia, F. (2023). Enhancing Decision-Making for Sustainable Agriculture and Tourism Development Through System Dynamics and GIS Integration: A Study of Jenawi District. Iop Conference Series Earth and Environmental Science, 1264(1), 12030. https://doi.org/10.1088/1755-1315/1264/1/012030

Zid, M., Irma, A., Hardi, O. S., & Hijrawadi, S. N. (2022). Empowerment of Youth Community Tourism Management in Sukamakmur District, Bogor Regency. Abdimas Jurnal Pengabdian Masyarakat, 4(2), 801–806. https://doi.org/10.35568/abdimas.v4i2.1349


Article Metrics

Abstract view : 122 times | PDF view : 37 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Muhammad Faisal Juanda, Nurul Afdal Haris, Lisye Marselina Bure, Sri Mulyani

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

 

 

LaGeografia: Jurnal Program Studi Pendidikan Geografi, Jurusan Geografi, Fakultas MIPA, Universitas Negeri Makassar.

Email: lageografia@unm.ac.id | +6285298749260

 

Editorial Office

Flag Counter