ANALISIS WACANA KRITIS IKLAN ROKOK DJARUM 76

Atikah Nurul Asdah(1*),

(1) Program Studi Bahasa Indonesia Program Pascasarjana Universitas Negeri Makassar
(*) Corresponding Author



Abstract


Critical Discourse Analysis of Djarum Cigarettes 76. This study aims to determine the form of choice of words and the meaning of the references contained in the choice of Indonesian language discourse in the Djarum 76 cigarette ad edition "Om Jin: I Give One Request". The approach used in this study is descriptive qualitative. The results of the study indicate that the Djarum 76 advertisement shows a phenomenon that meaning is dead because the Djarum 76 advertisement offers a very open interpretation to anyone who will enjoy it. The conclusion behind the critical discourse echoed, veiled ideology and interests related to capitalism.

Keywords


critical discourse analysis, advertising, djarum 76

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References


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Copyright (c) 2020 Atikah Nurul Asdah

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Study Program of Indonesian Language Education, Faculty of Languages and Literature, Universitas Negeri Makassar in cooperate with Asosiasi Dosen Bahasa dan Sastra Indonesia (ADOBSI) and Ikatan Program Studi Pendidikan Bahasa dan Sastra Indonesia (IKAPROBSI).

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