ANALISIS WACANA KRITIS IKLAN ROKOK DJARUM 76

Atikah Nurul Asdah(1*), Jufri Jufri(2), Syamsudduha Syamsudduha(3),

(1) Program Studi Bahasa Indonesia Program Pascasarjana Universitas Negeri Makassar
(2) Program Studi Bahasa Indonesia Program Pascasarjana Universitas Negeri Makassar
(3) 
(*) Corresponding Author




DOI: https://doi.org/10.59562/indonesia.v1i1.13180

Abstract


Critical Discourse Analysis of Djarum Cigarettes 76. This study aims to determine the form of choice of words and the meaning of the references contained in the choice of Indonesian language discourse in the Djarum 76 cigarette ad edition "Om Jin: I Give One Request". The approach used in this study is descriptive qualitative. The results of the study indicate that the Djarum 76 advertisement shows a phenomenon that meaning is dead because the Djarum 76 advertisement offers a very open interpretation to anyone who will enjoy it. The conclusion behind the critical discourse echoed, veiled ideology and interests related to capitalism.

Keywords


critical discourse analysis, advertising, djarum 76

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References


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