Strategi pemasaran klaster lobster dan ikan kerapu berbasis teknologi E-commerce di Kepulauan Barrang Caddi

Abstract

The purpose of this activity were 1) farmers
cultivating lobster and grouper can apply transfer payment
models are supported with the features of the e-commerce
application; 2) utilize the application e-commerce farmers
cultivating lobster and grouper so it can be more efficient and
effective in increasing the farmers income through services
and results; 3) the availability of information on production,
services and prices of lobster and groupers in real time can be
accessed by hotel, restaurant, supermarket, local buyers, local
businessmen, and exporters; 4) to form broader communities
of lobster and grouper sellers. The methods used in this
Community Partnership program covered discussions, lectures,
demonstrations, simulations and evaluations. The output
targets in this program were 1) E-commerce application
management training for lobster marketing and lobster exports;
2) Lobster Farmers and Grouper Farmers can provide Lobster
and Fish Shipping Services (JPLI) from sea to land using boats
at certain rates; 3) Lobster and Grouper Farmers can be the
service providers for entrepreneurs; 4) Ordering and
purchasing lobsters and groupers by hotel, restaurant, and
supermarket entrepreneurs, local buyers, local collectors, and
exporters can be directly to lobster cultivation farmers through
e-commerce; 5) Hotel businessmen, restaurants, and
supermarkets, local buyers, collectors local, and exporters can
order lobsters and groupers before harvest through ecommerce;

6) Lobster and grouper cultivation can determine
the Minimum Price of Lobster and Grouper Auction (HMLB)
to hotel, restaurant and supermarket entrepreneurs, local
buyers, local collectors, and exporters through e-commerce
applications; and 6) Farmers Aquaculture Lobster and grouper
can cooperate to hotel businessmen, restaurants and
supermarkets, local buyers, local collectors and exporters
through e-commerce applications.