Pengaruh Keamanan, Reputasi dan Pengalaman Terhadap Trust Pengguna Internet Untuk Bertransaksi Secara Online
(1) Akuntansi Universitas Negeri Makassar
(*) Corresponding Author
DOI: https://doi.org/10.26858/jekpend.v1i2.7256
Abstract
The aims of the research are to analyze to what extent the influence of security, reputation and experience on the trust of internet users for online interaction. The samples of the research were e-commerce users in Indonesia by taking the customers of one of the vendors of online shops, i.e. Lazada.co.id. The main instrument to collect the data was questionnaire measured by likert scale. The respondents consisted of 100 people. All questionnaires were given directly to respondents. Only 73 questionnaires were processed since 19 of them were not returned and 8 were not completed. The data were analyzed by using multiple regression analysis. The result reveal that independent variablest consisting of security, reputation, and experience have influence on customers’ trust. Security and reputation are the only variables which have a positive and significant influence on customers’ trust, while experience variable has a positive but insignificant influence. Thus, good security and reputation are very important variables in influencing the trust of e-commerce customers in Indonesia.
Keywords
Full Text:
PDFReferences
Corbitt, B. J., Thanasankit, T., dan Yi, H., 2003. Trust and E-commerce: a Study of Consumer Perceptions, Electronic Commerce Research and Application, 2: 203-215.
Dharma, F., 2006, Pengaruh Structural Assurance dan Perceived Reputation Terhadap Trust Pengguna Internet di Sistem E-Commerce, SNA 9 Padang.
Gao, Y., 2008. Electronic Commerce: Concepts, Methodologies, Tools, and Applications; Encyclopedia of Information Science and Technology, Florida Institute of Technology, USA.
Gefen, D., 2002. Customer Loyalty in E-Commerce, Journal of the Association for Information Systems, 3:27-51.
Kim, D. J., Ferrin, D. L., dan Rao, H. R., 2008. A Trust-Based Consumer Decision-Making Model in Electronic Commerce: The Role of Trust, Perceived Risk, and Their Antecedents, Decision Support Systems 44, pp. 544-564.
Miyazaki, A. D., and Fernandez, A. 2001. "Consumer Perceptions of Privacy and Security Risks for Online Shopping." Journal of Consumer Affairs, 35(1), 27-44.
Mukherjee, A., dan Nath, P., 2003. A Model of Trust in Online Relationship Banking, International Journal of Bank Marketing, 21 (1): 5-15.
Pavlou, P. A., dan Gefen, D., 2002. Building Effective Online Marketplaces with Institution-based Trust, Proceedings of Twenty-Third International Conference on Information Systems, pp. 667-675.
Ridings, C. M., Gefen, D., dan Arinze, B., 2002. Some Antecedents and Effect of Trust in Virtual Communities, Journal of Strategic Information Systems, 11: 271-295.
Suyanto M, 2003, Strategi Periklanan pada e-Commerce Perusahaan Top Dunia, Andi, Yogyakarta.
Venkatesh, V. and Davis, F.D. 2007. A model of the antecedents of perceived ease of use: development and test. Decision Sciences. Vol. 27 No. 3. h. 451-481
Walczuch, R., Seelen, J., dan Lundgren, H., 2001. Psychological Determinants for Consumer Trust in E-Retailing, Proceedings of Eighth Research Symposium on Emerging Electronic Market, pp. 1-21.
Yaobin, L., dan Tao, Z., 2007. A Research of Consumers’ Initial Trust in Online Stores in China. Journal or Research and Practice in Information Technology, 39(3).
Article Metrics
Abstract view : 1015 times | PDF view : 288 timesRefbacks
- There are currently no refbacks.
Copyright (c) 2018 Nur Afiah
This work is licensed under a Creative Commons Attribution 4.0 International License.
Has been Indexed and Abstracted by:
Published by:
Fakultas Ekonomi Universitas Negeri Makassar
Office:
Jalan Raya Pendidikan, Fakultas Ekonomi Kampus UNM Gunungsari Baru Kec. Rappocini Kota Makassar. Prop. Sulawesi Selatan, Indonesia Email: jekpend.fe@unm.ac.id Contact: +6285341579686